Strategy Review Evaluation and Control
Characteristics of an effective evaluation system
Decide what to measure Decide how to measure (set standards) Measure performance Compare actual with desired Take corrective action if necessary
Strategic control (ev
Financial analysis can tell whether a firm has a sustainable competitive advantage by comparing the firm's performance to the industry.
Ratio Analysis & Trend Analysis
Key ratios Liquidity, profitability, act
Stakeholder Management Ethics Sustainability
The overall goal of the firm is to maximize the long-term performance and well-being of the firm.
Corporate Social Performance
Classical Economic View the goal of the firm is to maximi