SPM 224 Dr. Pauline
How do events decide where they are going to be held?
What city? What venues?
o Events are dependent on developing, cultivating, and maintaining a series of
strategic and functional partnerships in each market
SILVER KNIGHTS GUEST SPEAKER
o Potential charities
Charity for babies with rare skin disease
Food pantry- Food bank
Getting the brand name out to target audience
o Where do you even start with marketing an event?
Information via social media
Word of mouth
Telling friends, coworkers
Daily Orange (or any newspaper)
o Definition: A group of activities designed to exped
o Need to assess whether to charge and if so, how much.
Is there a history of selling tickets for similar
If you decide not to sell tickets
o Still need to communicate about the event
o Definition: A situation in which a company pays a promoter a fee for the right to
associate itself and its products with his or her event.
Sponsorship comes in all shapes and sizes as companies have var
EXAM 1 REVIEW SHEET
EXAM: Thursday 10/15
Content: Introduction lecture, Plays 1-6, Guest speakers Maryann Bagnoli, Jeff Mickle,
Format: Multiple choice, true false, and short answer questions
Basics of event management
Sport event management as a