Marketing 754 Summer 2017 Assignment 1
Due: Midnight, Monday, July 31, 2017; Total Points = 30
Note: The Excel file Data for 754 Summer 2017 Assignment 1 has data for problems 3 and 4.
1.(3 pt) A researcher conducts monthly retail audit at a local g
In the present case, I would choose Design B as it would better test how many people would
recall YellowTail off the top of their head after being exposed to the commercial.
2.(2+3+4 = 9 pt) Acme Company developed a print commercial for its electric cars.
August 1, 2017
Live Session #3 6:30PM-8PM
Live Session #3 Agenda
HBR: What Every Leader Needs to
Know About Followers
HBR: Mount Everest 1996
August 15, 2017
Live Session #5 6:30PM-8PM
Live Session #5 Agenda
Wegmans case materials
HBR: Toward a Creativity Friendly
July 18, 2017
Live Session #1 6:30PM-8PM
Live Session #1 Agenda
Review Course Syllabus
Course Expectations &
What is Leadership?
HBR: What Leader
Marketing 754 Summer 2017 Assignment 4
Due: Midnight, Monday, September 4, 2017; Total Points = 35
1.(5 pt) Suppose you have drawn a simple random sample of 625 students from University X and
recorded how much money each student spent on text books in 201
August 8, 2017
Live Session #4 6:30PM-8PM
Live Session #4 Agenda
What Makes an Effective
Marketing 754 Summer 2017 Assignment 3
Due: Midnight, Monday, August 28, 2017; Total Points = 35
1.(1+1+1+1 = 4 pt) Using the Z table, find each of the following:
1.(a) P(0 z 1.44)
1.(b) P(z > 1.44) = z > .4251 = .5 - .4251 = .0749
1.(c) P( 1.44 z
MAR 754 Summer 2017 Practice Quiz 1 Version A Solutions
Time = 90 minutes, 15 Points
Short-Answer Questions (9 points)
1. (3 pt.) Conjoint analysis is performed to determine how a persons evaluation of a roofing
shingle depends on two attributes: length o
Marketing 754 Summer 2017 Solutions Assignment 2
Due: Midnight, Monday, August 14, 2017; Total Points = 35
1.(2+3+4 = 9 pt) During the Super Bowl game on Sunday, February 5, 2017, the Australian wine
maker Yellow Tail aired a commercial to increase awaren
A research method in which respondents answer a questionnaire via e-mail or on a website
Offering a product in a limited market for a limited time
A first, typical or preliminary model of something, especially a machine, from which o
1. Consumer Market
2. Business-to-Business Market
3. Producer Market
4. Seller Market
5. Governmental Market
is a plan that will enable an organization to make the best use of its resources and advantages to
meet its objectives
The process of getting goods and services to customers
Getting the money that is necessary for setting up and running a business
Marketing Information Management
Gathering and analyzing information about consumers, trends, and compe
A researched plan used by a business to shape its product, place, price and promotion to reach it's
The process of building and maintaining informal relationships with people whose acquaintance
could bring about business opportun
General Model of Market Research process
Identify the questions & define the research objective
Plan the research & design
Specify the sampling procedure
Primary Research Survey Terminology
Universe- group of persons from which study participants will be
MARKETING STRATEGIC PLANNING PROCESS
Step 1: Identify the business mission
Step 2: Analyze the Situation: the Market Environment
Set business objectives
Marketing Strategy & Implementation Phase
Step 3: Identify Opportunities
Multiple goals of Market Research
Customer characteristics & needs
why, where, how & when they buy
what media they pay attention to
the decision making process
who's involved in the process
emerging market trends
Planning Market Research:
The Watch Market : A 3 Their Wedding Cake
8 million units
Anything greater than $400
Percent of sales in tier Swatch = 97%
42 million units
Prestige units should only sell 600,000 units a year
Percent of sales in tie
Study Guide for Exam
Some Key Concepts
What is Marketing?
How does it relate to Sales? to Advertising? to other Functions?
What is the role of Marketing in a for-profit firm?
What is the role of Marketing in a not-for-profit organization?
Key performance indicator
A performance measurement that organizations use to quantify their level of success.
Late Finish Dates
The latest dates that activities can finish without delaying the project, based on the completion of any
Analysis of Variance, which is a technique used to determine if there is a significant difference among
three or more means.
A string of numbers connected by elementary operations.
Data that shows whether a result meet
In sculpture, the process of adding or combining material
A tool that helps teams sort verbal data or ideas into categories for further investigation or evaluation
Any equation that contains variables, con
Sometimes called categorical data or qualitative data, this data type is used to label subjects or data by
An error because something (for example, data or survey response) is missing.
A hypothesis test t
Davenport-Kim three-stage model
Decision model developed by Thomas Davenport and Jinho Kim that consists of three stages: framing
the problem, solving the problem, and communicating results
A diagram of possible alternatives and their expect
Data that can lie along any point in a range of data.
A graphic display of process data over time and against established control limits, and that has a
centerline that assists in detecting a trend of plotted values toward either control lim
A period in time used as a point of reference when being compared to other time periods.
A formula that calculates conditional probabilities, important in understanding how new information
affects the probabilities of different
A graphical representation of the flow of information in which symbols are used to represent
operations, data, reports generated, equipment, etc.
A regression in which the variances in y for the values of x are not equal.