Ch 1 #4 moms or parents with young children, looking to go back to school, people with day jobs
looking to gain more knowledge in their field.
Ch 1 #5 Promotion - An advertisement geared toward people wanting t
Ch 1 & 2
Business the clear broad underlying industry or market sector of an organizations offering
Business portfolio analysis a technique that managers use to quantify performance measures and
growth targets of
Ch 3 & 4
Baby boomers the generation of children born between 1946 and 1964
Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer
revenues produced through the promot
Zappos is an online shoe and clothing shop currently based in Las Vegas, Nevada.
In 1999 Nick Swinmurn founded Zappos.com after having frustrating experiences trying
to buy shoes in retails stores he decided to create something new, consume