Part 1 - Business problems and ethics. Describe the first three steps in ethical
decision making, so that you can avoid ethical pitfalls.
Put yourself in the other persons shoes
Ask others their opinions
Consider all the potential ethical dilemmas, all
Answer the following in an essay format
Purpose: statement of problem
Loss of major ad revenue
Potential bad name given to the newspapers ad department
Background or situation analysis
External - Competition getting our biggest advertising client
1) Provide a general overview and definition of utilitarianism. Be sure to include the
dimensions that comprise the definition. How does morality fit into Mill's premise?
2) Discuss "higher and lower pleasures." How are pleasures defined? Include examples
First, address the article penned by Chris Moore, at agency Ogilvy &
1. How does Moore address truth? What are some examples that illustrate
how truth is (or is not) applied?
a. Moore begins by addressing truth, which gives it importance and sets
1) Who is Immanuel Kant? Research and give a brief overview, inclusive of one
interesting fact regarding the author.
Immanuel Kant, born April 22, 1774, is considered to be one of the most
influential philosophers to date. The schools of Kantianism deals
Hanson on Corporate Spying
Cutting ethical corners is often how people get ahead
New graduate working at furniture company
Boss asks him to get info from 2 competitors
Coworkers tell him potentially unethical methods of doing so
Please submit insightful, complete answers to the following
5 questions. I would suggest a 500
word minimum on each. After you have submitted your complete post, return to other student
posts and make a minimum of two (2) responses. Please understand resp
We will begin our journey in the Contemporary Advertising text with the alpha and the omega - the
beginning, then the end.
Explore chapters 1, then 17. Comment and write well on the topics below:
1) Is advertising dead? Source and cite at least o
1) What is a SEC code violation? Source and cite.
The SEC code is basically a code that denotes the way a customer authorized a
payment1. According to SEC.gov, The mission of the U.S. Securities and Exchange
Commission is to protect investors, maintain fa
Argue to keep the advertising internal, in house.
If outsourced, there would be an extra 15% charge media and 20% production.
If extra 15% charge for media adds $225,000 to the total cost of $565,000, making it $790,000 .
The extra 20% of 565k production