MKT 494 | Assignment #3
November 29, 2012
Scenario One: Oreos
1) I think the best way to go about it is not to apologize, as that would lose the past
supporters, but try to reengage with those who were offended by the post.
Content Personality Profile
Bad Mother Cluckers is an upcoming chicken restaurant in a competitive industry in Tempe.
While Bad Mother Cluckers vision is to become a restaurant that appeals to a wide variety of different
customers and a wi
Content Publishing Plan for Bad Mother Cluckers
Part I: Content Channels
As a relatively new eatery, its vital for Bad Mother Cluckers to increase awareness to students and
local residents. For modern times, a Facebook profile is necessary for many reputa
Master Publishing Plan
Key Theme Number One: Gameday Specials
-Sundevil wings/and Beer Can Chicken. Half off wings
-Close to stadium/new hours so BMC is open until after the game finishes.
-DJ and half off beer if Sun Devils win.
Gameday Specials Flier
Theme: ASU Football Game Days
Dates Effective: August to late December
Geo Target: Tempe 85281, ASU football fans en route to the stadium
Channels: Facebook, Twitter, Blog, Site
Frequency: Fliers will be di
Using Instagram and Twitter For Content Creation:
What is Instagram: Instagram is a free photo-sharing program and social network that was
launched in October 2010. The service enables users to take a photo, apply a digital filter to it,
and then share it