Porter's Five Forces
A MODEL FOR INDUSTRY ANALYSIS
Michael Porter provided a framework that models an industry as being influenced by five
forces. The strategic business manager seeking to develop an edge over rival firms can use this
model to better unde
Assignment: Find three examples for PR from the food and agribusiness. Identify the
message content, instruments, and psychological objective used in the PR. In how far
were the criteria of press information followed? State the cause
Week 1 Notes
The general model of the food supply chain is:
o Input Suppliers supply farmers and producers.
o Farmers and producers supply manufacturers and processors.
o Manufacturers and processors supply wholesalers and distributors.
o Wholesalers and
November 20, 2014
Choice beef values and spreads and the all-fresh retail value 1
Beef price spreads
Week 4 Assignment. Submit Questions 1 and 2 on this worksheet.
Farm Value and Agribusiness (i.e., marketing bill) Shares of Food Prices
Farm value ($)
share of retail
Self Check Week 8 Risk Communication
1. Provide a definition of risk communication.
An exchange of information and opinions, also
establishes an effective dialogue who among those
responsible for assessing, minimizing, and regulating risks
and those who m