PRM486 Dream Event
Taylor Wedding Marketing Strategy
sending out the save the dates four months (July 16, 2016) before the wedding date on November
16, 2016. The wedding invitations will be sent out two months (September
Red hot Chili Peppers
January 26th, 2017
Dream event Goals and Objectives assignment: Coachella Music Festival
1. Goal: Provide all types of food options including vegan, vegetarian, etc
a. Obj 1- Each person will eat from at least one of the food options.
Coachella Valley Music Festival Marketing Strategy
Coachella is a widely known event not only because of the amenities and features, but the
main reason for the event, music! There are over 200 artists and every single genre is involved
throughout the wee
Tool box contents
Chalk (for marking things out on chalk
Medical tape/ Band-Aids
Blades for utility knife
Fishing line (To
Putting together the Right Team
Diversity of Opinion generate diverse possibilities
Independence Avoid Group Think Diversity in the group helos
Decentralization Allows for specialization, Foster independe
Two favorite definitions:
1. Find out what people want and give it to them.
2. Its everything you do to a product, even what happens after the
point of sale.
Simple Demographics & Psychographics
Demographics are measurements
Midterm Review: PRM486
Study Guide Essay Questions
o Event Concept & Design theme identification & development
Where does event design inspiration come from?
Uniqueness of Place? Geography?
Climate? Elements? Lifestyle? Other?
November 18, 2015
Save the Dates This marketing piece will be the first tangible item each guest will
receive. It will include the details of the wedding so guests can start thinking about the
Coachella Weekend 1 Budget