PRM486 Dream Event
Taylor Wedding Marketing Strategy
sending out the save the dates four months (July 16, 2016) before the wedding date on November
16, 2016. The wedding invitations will be sent out two months (September
November 18, 2015
Save the Dates This marketing piece will be the first tangible item each guest will
receive. It will include the details of the wedding so guests can start thinking about the
Midterm Review: PRM486
Study Guide Essay Questions
o Event Concept & Design theme identification & development
Where does event design inspiration come from?
Uniqueness of Place? Geography?
Climate? Elements? Lifestyle? Other?
Two favorite definitions:
1. Find out what people want and give it to them.
2. Its everything you do to a product, even what happens after the
point of sale.
Simple Demographics & Psychographics
Demographics are measurements
Putting together the Right Team
Diversity of Opinion generate diverse possibilities
Independence Avoid Group Think Diversity in the group helos
Decentralization Allows for specialization, Foster independe