Individual Assignment Option #2
(about 4 to 5 pages of text, double spaced)
Part #1: Based on the following scenario and text material
on group decision making biases, briefly summarize each
bias and then briefly discuss where these biases are
STRATEGIC MARKETING DURABLE CONSUMER GOODS
The Alfred H. Heineken Chaired Professor of Marketing
The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing
(Trial Runs: Brands Move, Roll, Solo, Tops, Loop. Goal: To Reposition these brands more
effectively to the Pr segment and to R&D a new brand targeted to the Hi segment)
1. Initial Pro
(The course schedule will be updated in the near future. Weekly emails will detail specific
materials to be studied prior to a class)
8/23 Introduction to MKT 462.
8/28 Team determination.
INDIVIDUAL ASSIGNMENT OPTION #1
Learning From Your Competitors
(About 4 to 5 double-spaced pages, not counting figures/tables you may
Successful companies tend to be externally oriented. They are learning organizations.
For instance, they learn f
COURSE SCHEDULE (Subject to minor changes)
(Weekly emails will detail specific materials to be studied prior to a class, if any)
1/8 Introduction to MKT 462.
Decision Making and Markstrat
1/10 Team determination.
6. Practicing Markstrat
You can get very familiar with Markstrat Web with the PRACTICE data. You will thus be able to test your
knowledge of the Markstrat environment. All registered users have access to the PRACTICE da
Welcome to MKT 462
Competitive Marketing Strategy
How To Reach Me
Peter Reingen, Ph.D.
Davis Distinguished Research Professor of
and Professor of Marketing
Office Hours: Tuesdays and Thursdays: 3:00-4:15; also by
TEAM ASSIGNMENT #3
Strategy Analysis Paper
Feel free to use bullet points. Please submit a hard copy by the due date. The number of
suggested pages of text refers to single-spaced text.
Present a very brief executive summary of company perform
Individual Assignment Option #3
The Fall From Grace: What Was (IS) The Matter With Company XYZ?
(about 4 to 5 pages double-spaced)
There numerous examples from the business world which show the rise and fall of
There will be one CEO meeting after Period 5 results. Your firm presents a
very brief company performance assessment, assesses its major SWOTs, and
discusses future strategies and tactics (about 8 to 10 minutes in total).