Putting together the Right Team
Diversity of Opinion generate diverse possibilities
Independence Avoid Group Think Diversity in the group helos
Decentralization Allows for specialization, Foster independe
Two favorite definitions:
1. Find out what people want and give it to them.
2. Its everything you do to a product, even what happens after the
point of sale.
Simple Demographics & Psychographics
Demographics are measurements
Midterm Review: PRM486
Study Guide Essay Questions
o Event Concept & Design theme identification & development
Where does event design inspiration come from?
Uniqueness of Place? Geography?
Climate? Elements? Lifestyle? Other?
November 18, 2015
Save the Dates This marketing piece will be the first tangible item each guest will
receive. It will include the details of the wedding so guests can start thinking about the
Program Review #1
The first program that I chose to review was a Zumba class offered through the Sun Devil
Fitness Complex. The class put a twist on the way you would normally get a full body workout
by making the exercises da
October 21, 2015
Program Review #2
The program that I chose to do my second review on was The Madison in Tempes Party
on a Bike. The program is designed to make the participants feel like they are having fun while
still getting a gre
PRM486 Dream Event
Taylor Wedding Marketing Strategy
sending out the save the dates four months (July 16, 2016) before the wedding date on November
16, 2016. The wedding invitations will be sent out two months (September
Final Walk-through Inspection List
Credential systems are in working order Admissions personnel are in place Air walls are in working order in case of evacuation Bar personnel have received alcohol management training Doors are unlocked from inside venue
Animism- belief that animals have souls/ that all parts of nature are of value and are important. St francis preached to all gods creatures because they are all important Ambivalence- feeling two ways about one thing, so you might want to keep cars f
Environmentalism A broadly-based social/political movement with the general goal of maintaining the stability of the biosphere and preserving the integrity of its resources over the long term. (assumes the future of the biosphere includes humans).