1. The noisy Sunchips
2. Regarding the Sunchips example above, such differences between consumers might be
best uncovered by ethnographic study.
3. Stealth marketing has been criticized as violating marketing ethics.
Motivations are internal (or the inner driving forces) behind human actions as consumers go
about addressing needs.
Human motivations are guided by two key principles: homeostasis and self-improvement.
Key Concepts Exam 1
Text Chapters 1-7and Ariely Chapters 1-10
What is consumer behavior? The set of value seeking activities that take place
as people go about addressing & attempting to address real needs.
Basic consumption process- 1. Need 2. Want- spec