Lecture 1 (3/31)
Concerned with many levels of analysis
o Societies, norms, cultures
o Groups, organizations, families, networks
o Individual behavior, attitudes, beliefs
o The mind, cognition, percept
When do people help: situational factors
o 5 steps to helping
o Barriers to providing help
Why do people help: motivational factors
o Evolutionary: the selfish game
o Cultural: reciprocity norms
o Personal: altruism vs. egoism
What is special/distinct about this particular type of influence?
Stimulus is ambiguous
Informational influence: using social information about the stimuli to form judgments
Factors Influencing Obedience
Percentage exhibiting full obedience
o Males (~6
Social Influence: 100 Years of Research
1. What is special/distinct about the particular type of influence studied?
2. What do you think would have done if you were a participant in the study?
3. How does this influence show up in real life? What are t
Person Perception: forming impressions about other people
How do we do it?
How good are we at it?
How accurately can we predict global characteristics of people just by looking at their college
Sternbergs Triangular Theory
1. Intimacy: Feelings of closeness, connectedness, and bonding
2. Passion: Drive that leads to romance, physical attraction & sex
3. Decision/Commitment: The decision that one loves another and the commitment to
maintain the l
Stereotyping, Prejudice, & Discrimination
The Basics of Bias
What is bias?
Where does it come from?
How does it work?
Race: Crime & Punishment
How do stereotypes affect us?
What are the consequences?
What can we do?
We make rapid
What is the Self?
Main Point: You cant be a self by yourself
When it comes to behavior follow the self
The Self: Ten Answers
Is a culturally-shaped shaper of behavior
Strings together the past, present and future
Why Learn About Research Methods?
Become a more sophisticated consumer of research
Do better in this and future courses
Improve your reasoning about real-life events
Observe Criticize Read Integrate
An organized set of principles used
Attitudes and Behaviors
The process of changing someones attitude by means of a direct message or
Study of who says what to whom, and the consequences of the communication
Tactics for changing attitudes
Use strong message