,
BUS 360 CHAPTER SEVEN HOMEWORK
1. The consumer buying process consists of five stages. The consumers level of involvement will determine how
long the process takes; what, if any, steps are skipped; what criteria are used to make a decision; and the
infl

Exercise 9_14
Consider the hypothesis:
H0: u >= 150; HA: u < 150
Name: KRISTEN LASLEY
There is a sample of 80 observations with a mean of 144
The standard deviation of the population is 28
a. Calculate the p-value
First compute the Z-value: (X - u) / ( /

Exercise 5-19 - Discrete probability distribution
An investment advisor is considering investment in either Europe or Asia.
She believes that investments in these countries will be influenced by
the state of the U.S. Economy. Her estimated probability dis

Exercise 6-4 - Continuous probability distribution
Name: KRISTEN LASLEY
Continuous uniform distribution with
a lower bound of 5 and an upper bound of 35
Notes:
(Remember to use Excel to calculate the answer - don't just type the answer)
part a:
part b:
Wh

Exercise 9_13
Consider the hypothesis:
H0: u >= 150; HA: u < 150
Name: KRISTEN LASLEY
There is a sample of 80 observations with a mean of 144
The standard deviation of the population is 28
a. What is the critical value if our test probability = .01?
Since

Exercise 9_12
Consider the hypothesis:
H0: u <= 12.6; HA: u > 12.6
Name: KRISTEN LASLEY
There is a sample of 25 observations with a mean of 13.4
The standard deviation of the population is 3.2
a. Calculate the test statistic Z:
Compute the Z-value: (X - u

Exercise 9_11
Consider the hypothesis:
H0: u <= 12.6; HA: u > 12.6
Name:
KRISTEN LASLEY
There is a sample of 25 observations with a mean of 13.4
The standard deviation of the population is 3.2
a. Calculate the p-value
First compute the Z-value: (X - u) /

Exercise 6-8 - Continuous probability distribution
Price of electricity for a New England customer follows a
Continuous uniform distribution with
a lower bound of 12 cents per kwh and an upper bound of 20 cents per kwh
part a:
What is the average price (m

Exercise 5-2 - Discrete probability distribution
Name: KRSITEN LASLEY
Place your graph here:
x
part a:
Probability
-25
0.35
-15
0.10
10
0.45
20
0.10
Probabilty Graph
0.50
0.45
0.40
0.35
part b: graph
part c:
part d:
part e:
Graph the probability distribut

Exercise 9_17
Name:KRISTEN LASLEY
Customers at Costco spend an average of $130 per trip.
A rival would like to determine if its customers spend more than that.
A survey of 25 customers found that the sample mean was $135.25
The population standard deviati

CHAPTER 11 HOMEWORK
1.
What is a line extension? How does it differ from a product modification?
A line extension is the development of a product closely related to one or more
products in the existing line but designed specifically to meet different cust

1. For your consumer goods company (the one you signed up for), describe its product mix and product lines, including depth and width.
2. Tabasco pepper sauce is a product that has entered the maturity stage of the product life cycle. Name products that w

CHAPTER 8 HOMEWORK
1. List several characteristics that differentiate transactions involving
business customers from consumer transactions.
Whereas consumer transactions normally take place on a per customer basis
who purchase for personal or household us

CHAPTER 1 HOMEWORK
1.
Identify two brands for which you are brand insistent. Why are you insistent?
M.A.C. Cosmetics: I am brand insistent because I like M.A.C.s product mix, the
quality of M.A.C. products, and M.A.C.s high level of customer service.
Vict

Exam review #2 Chapters 7 8 10 11
Chapter 7 Consumer Buying Behavior
I. Influences on the Process (S<P<S<E)
A. Situational
1. Physical Surroundings
2. Social Surroundings
3. Time
4. Purchase Reason
5. Buyers moon and condition
B. Psychological
1. Percepti

BUS 360 Marketing
Exam 1 Essays
To be turned in at the start of Exam 1.
41.
How would you characterize the competitive structure of the soft drink industry? Why?
Identify the four different types of competitors for 7UP. Give examples of each type and
expl

In conclusion, Apple set out to introduce the first efficient mp3 player in 2001. Their goal was to maintain
performance, size compatibility, more memory and offering other than the MAC computer. Offering the
introduction of the item around the holiday se

Assume that each of the datasets below represents a small sample drawn from a larger
population, so that the formula we derived at our first class meeting is appropriate.
Set A: 2, 4, 7, 12
Set B: 8, 16, 28, 48
1. Finding the center: calculate the mean (s

Metropolitan area
Washington, D.C.
Seattle
Baltimore
Boston
Denver
San Francisco
San Diego
Sacramento
Los Angeles
Chicago
Philadelphia
Minneapolis
New York
Atlanta
Dallas
Phoenix
Portland
Cincinnati
Houston
Columbus
St. Louis
Miami
Detroit
Cleveland
Tampa

Exercise 6-20 - Probabilities based on the standard normal variable Z
Name:
KRISTEN LASLEY
Notes:
Z-table is in the inside back cover of your textook
or on pp. 646 - 647
A professional basketball team averages
80 points per game with a standard deviation

Exercise 14-20
GRE
Name: KRISTEN LASLEY
GPA
700
720
650
750
680
730
740
780
3.0
3.5
3.2
3.7
3.1
3.9
3.3
3.5
a. Construct a Scatterplot with GRE on the horizontal axis:
Highlight both columns, including heading "GRE" and "GPA"
Choose Insert, Scatter (you c

Exercise 3-36
Month
Starbucks Panera
Jan
22
Feb
23
March
24
Apr
26
May
26
June
24
Name:
71
73
76
78
81
75
a. Compute sample variance and sample standard deviation for each firm's stock price.
Using Data Analysis*: Select Data / Data Analysis / Descriptive

Exercise 2_2 - Patient Health
Fair
Good
a.
Excellent
Fair
Good
Excellent
Good
Good
Excellent
Good
Poor
b.
Good
Fair
Good
Poor
Good
Fair
Good
Excellent
Poor
Good
Good
Excellent
Good
Name:
Kristen Lasley
Rating
Frequency
Relative Frequency
Excellent
5
0.208

BUS 250 - #3-33
Sample data:
Name:
32
38
40
42
46
52
Steps to complete the problem
First, sort the data:
Highlight the numbers, choose Data, Sort, click Ok
Your sorted data should be as shown below:
x - x-bar
abs(x - x-bar)
32 -9.6666666667 9.6666666667
3

BUS 250 - Exercise 3.6
Name
William McGuire
Henry Silverman
Terry Semel
Eugene Isenberg
Angelo Mozilo
Richard Fairbank
Steve Jobs
Ray Irani
Barry Diller
Lawrence Ellison
Name:
Firm
UnitedHealth Group
Cendant
Yahoo
Nabors Industries
Countrywide
Capital One