,
BUS 360 CHAPTER SEVEN HOMEWORK
1. The consumer buying process consists of five stages. The consumers level of involvement will determine how
long the process takes; what, if any, steps are skipped; what criteria are used to make a decision; and the
infl
CHAPTER 11 HOMEWORK
1.
What is a line extension? How does it differ from a product modification?
A line extension is the development of a product closely related to one or more
products in the existing line but designed specifically to meet different cust
1. For your consumer goods company (the one you signed up for), describe its product mix and product lines, including depth and width.
2. Tabasco pepper sauce is a product that has entered the maturity stage of the product life cycle. Name products that w
CHAPTER 8 HOMEWORK
1. List several characteristics that differentiate transactions involving
business customers from consumer transactions.
Whereas consumer transactions normally take place on a per customer basis
who purchase for personal or household us
CHAPTER 1 HOMEWORK
1.
Identify two brands for which you are brand insistent. Why are you insistent?
M.A.C. Cosmetics: I am brand insistent because I like M.A.C.s product mix, the
quality of M.A.C. products, and M.A.C.s high level of customer service.
Vict
Exam review #2 Chapters 7 8 10 11
Chapter 7 Consumer Buying Behavior
I. Influences on the Process (S<P<S<E)
A. Situational
1. Physical Surroundings
2. Social Surroundings
3. Time
4. Purchase Reason
5. Buyers moon and condition
B. Psychological
1. Percepti
BUS 360 Marketing
Exam 1 Essays
To be turned in at the start of Exam 1.
41.
How would you characterize the competitive structure of the soft drink industry? Why?
Identify the four different types of competitors for 7UP. Give examples of each type and
expl
In conclusion, Apple set out to introduce the first efficient mp3 player in 2001. Their goal was to maintain
performance, size compatibility, more memory and offering other than the MAC computer. Offering the
introduction of the item around the holiday se
Assume that each of the datasets below represents a small sample drawn from a larger
population, so that the formula we derived at our first class meeting is appropriate.
Set A: 2, 4, 7, 12
Set B: 8, 16, 28, 48
1. Finding the center: calculate the mean (s
Exercise 9_17
Name:KRISTEN LASLEY
Customers at Costco spend an average of $130 per trip.
A rival would like to determine if its customers spend more than that.
A survey of 25 customers found that the sample mean was $135.25
The population standard deviati
Exercise 5-2 - Discrete probability distribution
Name: KRSITEN LASLEY
Place your graph here:
x
part a:
Probability
-25
0.35
-15
0.10
10
0.45
20
0.10
Probabilty Graph
0.50
0.45
0.40
0.35
part b: graph
part c:
part d:
part e:
Graph the probability distribut
Exercise 9_14
Consider the hypothesis:
H0: u >= 150; HA: u < 150
Name: KRISTEN LASLEY
There is a sample of 80 observations with a mean of 144
The standard deviation of the population is 28
a. Calculate the p-value
First compute the Z-value: (X - u) / ( /
Exercise 5-19 - Discrete probability distribution
An investment advisor is considering investment in either Europe or Asia.
She believes that investments in these countries will be influenced by
the state of the U.S. Economy. Her estimated probability dis
Exercise 6-4 - Continuous probability distribution
Name: KRISTEN LASLEY
Continuous uniform distribution with
a lower bound of 5 and an upper bound of 35
Notes:
(Remember to use Excel to calculate the answer - don't just type the answer)
part a:
part b:
Wh
Exercise 9_13
Consider the hypothesis:
H0: u >= 150; HA: u < 150
Name: KRISTEN LASLEY
There is a sample of 80 observations with a mean of 144
The standard deviation of the population is 28
a. What is the critical value if our test probability = .01?
Since
Exercise 9_12
Consider the hypothesis:
H0: u <= 12.6; HA: u > 12.6
Name: KRISTEN LASLEY
There is a sample of 25 observations with a mean of 13.4
The standard deviation of the population is 3.2
a. Calculate the test statistic Z:
Compute the Z-value: (X - u
Exercise 9_11
Consider the hypothesis:
H0: u <= 12.6; HA: u > 12.6
Name:
KRISTEN LASLEY
There is a sample of 25 observations with a mean of 13.4
The standard deviation of the population is 3.2
a. Calculate the p-value
First compute the Z-value: (X - u) /
Exercise 6-8 - Continuous probability distribution
Price of electricity for a New England customer follows a
Continuous uniform distribution with
a lower bound of 12 cents per kwh and an upper bound of 20 cents per kwh
part a:
What is the average price (m
Metropolitan area
Washington, D.C.
Seattle
Baltimore
Boston
Denver
San Francisco
San Diego
Sacramento
Los Angeles
Chicago
Philadelphia
Minneapolis
New York
Atlanta
Dallas
Phoenix
Portland
Cincinnati
Houston
Columbus
St. Louis
Miami
Detroit
Cleveland
Tampa
Exercise 6-20 - Probabilities based on the standard normal variable Z
Name:
KRISTEN LASLEY
Notes:
Z-table is in the inside back cover of your textook
or on pp. 646 - 647
A professional basketball team averages
80 points per game with a standard deviation
Exercise 14-20
GRE
Name: KRISTEN LASLEY
GPA
700
720
650
750
680
730
740
780
3.0
3.5
3.2
3.7
3.1
3.9
3.3
3.5
a. Construct a Scatterplot with GRE on the horizontal axis:
Highlight both columns, including heading "GRE" and "GPA"
Choose Insert, Scatter (you c
Exercise 5-5 - Discrete probability distribution
Name: KRISTEN LASLEY
Below is a probability distribution of
the household size in India:
Household size
1
2
3
4
5
6
7
8
part a:
Probability
0.05
0.09
0.12
0.24
0.25
0.12
0.07
0.06
What is the probability th
Exercise 5-3 - Cumulative Discrete probability distribution
x
Name: KRISTEN LASLEY
Cumulative probability
0
1
2
3
4
5
0.15
0.35
0.52
0.78
0.84
1.00
part a:
What is the probability that X is less than or equal to 3, P(X <=3)?
To determine the probability t
Exercise 14_21
Salary
38
40
42
50
53
70
80
110
Education
0
2
3
4
4
5
6
8
Name: KRISTEN LASLEY
A scientist would like to test the relationship between educational attainment and salary.
"Education" refers to years of higher education - it is the X variable
BUS 250 Exercises 9-1 through 9-4: Hypothesis Testing
1.
a. The alternative hypothesis
needs to be the exact opposite of
HA
what is stated in the null hypothesis
. Here
should not
H0
HA
have the equality sign.
b. The null hypothesis
regarding the populati
Exercise 2_13
4
10
8
7
6
10
11
14
13
14
3
9
8
5
7
6
10
3
11
11
8
8
4
5
5
12
12
3
8
8
Name:
Class
Frequency
Relative Frequency Cumulative Frequency
3 up to 5
5
0.1666666667
5 up to 7
5
0.1666666667
7 up to 9
8
0.2666666667
9 up to 11
4
0.133333333
11 up to