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MARKETING 120 Marketing

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    Always Do the Reading

    Great Discussions

    Great Intro to the Subject

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    • Profile picture
    Oct 04, 2017
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    I think it is very interesting. This is the second marketing class I have taken. I enjoy learning about it.

    Course highlights:

    Learning about different types of stores and ownerships. As well as learning about brands and extensions of the brands. I learned about the four ps they are product, place, price, and promotion. This is to say what are features and benefits of product. Is the place convenient. How many stores? Is the price reasonable? Better than competitors. Last is promotion, what's the best way to reach your target market. Is it advertising on tv, word of mouth, radio, or magazines.

    Hours per week:

    3-5 hours

    Advice for students:

    Watch the videos and read the book. The videos help a lot.

    • Fall 2017
    • Holleran
    • Yes
    • Great Intro to the Subject Always Do the Reading Great Discussions

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