Case 1: Nikes Dilemma
3. Should Nike try to develop new brands to accompany the Crush, ONE, Power Distance, Hole
in One and Juice Plus 312 balls? If so what kinds of brands should be introduced?
The best bet for Nike would be developing a golf ball that i
Chapter 8: Traditional Media (57 questions)
Know the elements and individuals involved in media planning:
marketing analysis-provides a comprehensive review of the marketing program.
advertising analysis- States the primary advertising strategy and budget
Exam 2 Study Guide
PP Chapters 6&7
The uses of secondary data (and sources of). When used and why?
Secondary data is information has been previously gathered.
Secondary data can come from many different sources and is often available for
Advertising Appeals: the type of appeal should be based on a review of the creative brief, the
objective of the ad and the means end chain to be conveyed.
Fear- ex. Insurance companies, toothpaste, dandruff, mouthwash
1. As an advertising executive who is working with a creative, which advertising
theory do you think best fits the release and subsequent advertising for Kindle?
2. What should be the leverage point in a commercial for kindle?
A leverage point
The information on the website did not change my perception of tattoos at all because of
my own preconceived notions. The website did enlighten me because it provided information
about tattoos that many tattoo artist should know before doing tattoos. F