1. AttitudeLearned Predisposition to respond in a consistently favorable or unfavorable manner with
respect to a given object.
A psychological tendency that is expressed by evaluating a particular entity with some degree of
favor or disfavor
Attitude: 1) A psychological tendency that is expressed by evaluating a particular entity with
Some degree of favor or disfavor. 2) Expressing yourself in a particular degree or dimension
Which may be either favorable or unfavorable to someone. 3) A postu
Folk theory: theories that we develop through our own observations and experiences and
knowledge; it exists in our head and we may occasionally verbalize it to others
Scientific theory: theories that are published, tested, and offered up for review by exp
The Story of Joshua Bell
What does it take to persuade people?
Rhetoric three means of persuasion logos ethos and pathos
Logos that the idea makes sense from the audience point of view
Work needs to be done to made sense to the world view
Does it makes se
Conformity: 1) Conformity is a type of social influence involving a change in
Belief or behavior in order to fit in with a group. 2) When you dilute your belief
To cater to someones social influence. 3) A teenager dresses in a certain style
Because he wan
The act of coercing; use of force or intimidation to obtain compliance.
Coercing to me is persuading someone to do something when it comes to law.
Example In law and order they coerced the defendant to plead guilty.
EducationThe act or process of
Message Variables: What Is the Content?
A. Vividness can make solid evidence even more persuasive, unless the
vividness interferes with the ability to comprehend the evidence.
B. Fear appeals facilitate persuasion if certain conditions are met.
1. Fear ca
Ethics is the Principles or guidelines for what is right and wrong. Persuasion has ethical
implications because there are certain guidelines you should follow, not all persuasion is ethical.
Persuasion is widely considered unethical if it is for the purpo