Socio-economic and/or demographic information on participants in a market
Questions that aim to collect classification information and they are usually put at
the end of a questionnaire.
A description of a proposed product or service consisting of attributes and benefits.
A board with a written description of a product idea or positioning, often
accompanied by an illustration that is shown to respondents.
Online market places where businesses can offer specific companies products or
services at discounted prices, products or services through an auction, and buyers
can receive tentative bids. The most successful B2B exchanges are with products
Certain products or services among a population requiring a study. This is an
incident rate for that product or service. For example, the category usage of powder
laundry detergent is 40% of the population that uses laundry detergent.
Generally the person in any company responsible for selling or promoting the
services which the company has to offer. In marketing research, this is typically the
person at the research company who oversees the entire research pr
marketing research the process and methods used to gather information, analyze it,
and report findings related to marketing goods and services
marketing information system a set of procedures and methods that regularly
generates, stores, analyzes, and dis
Market research analysts help their clients figure out who their consumers are, what those
consumers want and how much theyll pay for what they want. Analysts reach these conclusions
with traditional methodologies like focus groups and surveys, as well as
A Priori Segmentation:
Market segmentation which is not empirically based. It involves segmenting
markets on the basis of assumptions, custom or hunches.
A.C. Nielsen Retail Index:
Provides consumer oriented and media research market intelligence from var
Address Coding Guide (CG):
A comprehensive directory of addresses listing the beginning and ending of house
numbers, ZIP codes and other geographic data for all city delivery service and
Advertising Research Foundation (ARF):
ARF is a collaborati
Contacting a potential research respondent. The attempt does not require actual
contact or that the potential respondent has agreed to participate.
Attitude, Awareness & Usage (AAU) Study:
A market research tracking study recording changes in con
The respondent decides to terminate the research interview before completion. This
is more common for self-administered surveys than it is with research conducted
by an actual interviewer.
Bricks and Mortar
A company which requires consumers to
A population measurement noting the births in a year for every 1,000 in the
The analysis of a relationship between two variables.
Bivariate Correlation see Product Moment Correlation Coefficient
A statistic that i
Marketing - The act or process of buying and selling in a market; or the commercial functions
involved in transferring goods from producer to consumer.
Opinion - A view, judgment or appraisal formed in the mind about a particular matter; a generally
Management analysts also known as management consultants are typically hired to find
ways to improve an organizations efficiency and increase profits. We want to help make the
client better at what they do, says Mel Wolfgang, the senior partner in charge
A label used to define an extremity of a measurement scale
Involves concealing respondents identities from interviewers and/or researchers.
Answer Cards see Prompt Material
Any material that is shown to participants in research proj