CHAPTER 4 LAW AND ETHICS STUDY GUIDE
A newsletter that contains a written defamatory statement is
all of the above.
The best defense against invasion of privacy charges is _.
Com 226 Midterm Study Guide
1. Nature of Public Relations - All topics, especially the following:
What is PR?
A management function within your organization
A facilitator of change in your organization and community
An instrument of communication betw
I. Four-Step PR Process (R.A.C.E)
1. Central roles of Research in PR
a) Reduce uncertainty in decision-making
b) Planning gathering information systematically for purpose of
describing and understanding
c) Program development
COM 226 Mid-Term Exam
To review, and thereby gain new insights, into the body of knowledge that you
have acquired so far this semester regarding the basic nature of public relations,
theory, concepts and practices.
Introduction to Public Relations Notes
The scope of public relations
Challenging career with lots of variety
More than 200,000 practitioners
A global activity with growth potential
A variety of definitions:
Larry Long: A communications function of man
Chapter 12: Consumer Relations and Marketing Questions
Responsibilities of consumer relations units may be
disseminating consumer information.
advising management on consumer opinion.
dealing with outside consumer advocate groups.
all of these
ETHICS AND PROFESSIONALISM
The principle behind professional ethics is that ones actions are designed to
create the greatest good for both the client and community as a whole, rather
than to enhance the position and power of the practitioner.
The Ecological Approach
Ecology in public Relations
Interdependence of organizations in their environments
Public Relations role to help organizations adjust and
adapt to changes in their environments
Public Relations counselors
Chapter 9 Study Guide
The Internet has changed public relations in what way?
PR practitioners can put news on the Web site for reporters to access anytime
Blogs provide an opportunity to communicate with publics and find target
Defamation (libel-written and slander-oral)
Communicated to others
Actual injury ($, reputation, etc.)
Malice or negligence
Avoiding Libel Suits
Clarify opinion versus fact
Fair Comment Defense
Chapter 13: Investor Relations Study Guide
The first task of investor relations is to _.
create and maintain investor confidence.
obtain support from SEC members.
file and distribute paperwork to various stock exchanges.
meet with company fina
Chapter 10: Employee Communication
Internal communicators use all communication media ranging from meetings,
face-to-face sessions, newsletters, magazines, videos, letters to the home, memos,
Linking to goals