1. DEFINE THE FIVE PROMOTION MIX TOOLS FOR COMMUNICATING CUSTOMER VALUE
What is Promotion Mix?
It is a specific blend of advertising, public relations, public selling and direct marketing tools that
a firm uses to persuasively communicate customer value a
1. Discuss how the international trade system and the economic, political-legal, and cultural
environments affect a companys international marketing decisions.
Companies that are looking to expand their spheres of influence to new frontiers have to clearl