49) Relevant values and attitudes toward time, achievement, work, authority, wealth, scientific
method, risk, innovation, change, and the Western world are considered in the _ of the
framework for international marketing research.
A) structural environmen
73) Which statement pertains to parallel translation?
A) The questionnaire is translated from the base language by a bilingual speaker whose native
language is the language into which the questionnaire is being translated.
B) Repeat translations and back
25) Mail panels are extensively used in Hong Kong, France, Germany, and the Netherlands.
Answer:
True
False
26) In the United States and Canada, the use of e-mail and the Internet for conducting surveys is
growing with business and international responden
74) Define the "Tell 'Em" principle and the "KISS 'Em" principle.
Answer: The "Tell 'Em" principle is effective for structuring a presentation. This principle states: (1) tell 'em what
you're going to tell 'em, (2) tell 'em, and (3) tell 'em what you've t
58) A _ can be used to present absolute and relative magnitudes, differences, and change.
A) line chart
B) histogram
C) bar chart
D) pictograph
58)
Answer: C
59) _ can be used to display the steps or components of a process.
A) Pictographs
B) Geographic m
35) Which statement is not true about the report preparation and presentation process?
A) The researcher should assist the client in understanding the report.
B) The researcher should assist the client in evaluating the research process in retrospect.
C)
Exam
Name_
TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.
1) Report preparation and presentation is the final step in the marketing research project.
Answer:
True
False
2) The marketing research report serves as a histor
80) A proposed structural model involves four constructs, two of which are exogenous. X1 and X2
together cause Y1, which in turn causes Y2. What term describes this model?
A) empirical
B) recursive
C) descriptive
D) nonrecursive
E) None of the above
80)
A
61) SEM has the following characteristics:
A) explanation of covariance among the observed variables.
B) incorporation of measurement error in an explicit manner.
C) representation of constructs as unobservable or latent factors in dependence relationship
27) CFI is an incremental fit index.
Answer:
True
27)
False
28) RMSEA is an incremental fit index.
Answer:
True
28)
False
29) RNI is a parsimony fit index.
Answer:
True
29)
False
30) TFI is a fit measure used in SEM
Answer:
True
30)
False
31) A 0.04 value
107) List the steps in conjoint analysis.
Answer: Formulate the problem.
Construct the stimuli.
Decide on the form of input data.
Select a conjoint analysis procedure.
Interpret the results.
Assess reliability and validity.
108) What are the limitations o
93) The basic conjoint analysis model expressing the fundamental relationship between attributes and
utility in conjoint analysis is shown below:
m ki
U(X) =
ijXij
i=1 j=1
93)
What does ij represent?
A) the part-worth contribution or utility associated wi
50) MDS could be used for all of the marketing applications below except _
A) Market segmentation position brands and consumers in the same space and thus identify
groups of consumers with relatively homogeneous perceptions.
B) Consumer intention how do c
73) In MDS, when a spatial map is obtained, it is assumed that interpoint distances are _ scaled
and that the axes of the map are multidimensional _ scaled.
A) ordinal; interval
B) interval; ratio
C) interval; interval
D) ratio; interval
73)
Answer: D
74)
12) Non-metric MDS procedures assume that the input data are ordinal, and they result in ordinal
output.
Answer:
True
False
13) The metric MDS procedures assume that input data are metric and the output is also metric.
Answer:
True
True
True
True
True
Tru
61) Which method allows the researcher to obtain information on cluster membership of cases if the
number of clusters is specified?
A) icicle plot
B) scree plot
C) cluster centers
D) both A and C
61)
Answer: D
62) Which method allows the researcher to obt
36) Which of the following applications is appropriate for using factor analysis?
A) to identify the characteristics of price-sensitive consumers
B) to determine if variation in market share can be accounted for by the size of the sales force
and advertis
60) Which of the following is a way to interpret factors?
A) based on the variables that load high on a factor
B) by plotting the variables using the factor loadings as coordinates
C) both A and B
D) none of the above
60)
Answer: C
61) If the goal of fact
35) Most _ methods are heuristics based on algorithms.
A) discriminant analysis
B) factor analysis
C) clustering
D) analysis of variance
35)
Answer: C
36) The _ are the initial starting points in nonhierarchical clustering.
A) cluster centroids
B) factor
Exam
Name_
TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.
1) Cluster analysis does not classify variables as dependent or independent.
Answer:
True
False
2) The primary objective of cluster analysis is to classify object
Exam
Name_
TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.
1) Factor analysis does not classify variables as dependent or independent.
Answer:
True
False
2) Factor analysis examines the whole set of interdependent relatio
40) As one of the statistics associated with discriminant analysis, the _ (unstandardized) are
the multipliers of variables when the variables are in the original units of measurement.
A) discriminant function coefficients
B) discriminant scores
C) Wilks'
61) When considering nonmetric correlation, as a rule of thumb, _ is to be preferred when a
large number of cases fall into a relatively small number of categories (thereby leading to a large
number of ties).
A) Kendall's tau
B) Pearson product moment cor
81) In multiple regression, if the overall null hypothesis is rejected, which statement is true?
A) We know which specific s are nonzero.
B) We can use t = b/SEb to determine which s are nonzero.
C) We do not know which s are nonzero.
D) Both B and C are
37) If an examination of the residuals indicates that the assumptions underlying linear regression are
not met, the researcher can transform the variables in an attempt to satisfy the assumptions.
Answer:
True
False
38) When there are a large number of in
12) The stepwise discriminant analysis method is appropriate when, based on previous research or a
theoretical model, the researcher wants the discrimination to be based on all the predictors.
Answer:
True
False
13) The null hypothesis in discriminant ana
Exam
Name_
TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.
1) Regression analysis models helped Avon realize that employee benefits and the appointment fee
that representatives pay for materials were significant variables
75) _ is an ANOVA technique for examining the difference in the central tendencies of more
than two groups when the dependent variable is measured on an ordinal scale.
A) Contrasts
B) Multivariate analysis of variance (MANOVA)
C) Repeated measures ANOVA
D
53) Which statement is correct if the null hypothesis for a one-way ANOVA is rejected?
A) The mean value of the dependent variable will be the same for different categories of the
independent variable.
B) The effect of the independent variable is signific
26) The most commonly used measure in ANOVA indicating the relative importance of factors is
omega squared, ( 2 ).
Answer:
True
False
27) Omega squared, 2, indicates what proportion of the variation in the dependent variable is related
to a particular ind