4. Order Fulfillment- requires persens frem multiple cempanies and multiple functiens te ceme
tegether and ceerdinate te create custemer satisfactien at a given place and time.
5. Manufacturing flew management ensuring that firms in the supply chain have
The McDonaldization of Society
- Widely held beliefs that affirm what is desirable
- Rules that specify or prohibit certain behaviors in specific situations
- Penalties ranging from mild social disapproval to banis
-Husiness eultures- eemprise the effeetive rules efthe game, the beundaries between eempetitive and unethieal behavier
and the eedes ef eenduet in business dealings
Ethies ef Esehange
- HefDre IHEUs- believed in the legal eeneept ef eaveat empter (let the
- intended to ration and optimize resources across brands, products or services
in a portfolio
Six Sections in a Marketing Plan
I Executive Summary
Company Description, Purpose, and Goals
I Measurement an
Sales Premetiens greatest strength is in creating streng desire and purchase intent.
L06 Facters Affecting the Premetienal Mix
-Premetienal mixes vary a great deal frem ene preduct and ene industry tn the next.
Nature ef the Preduct