Rhetoric and Public Culture
o "the study of discourses, events, objects, and practices that attends to their
character as meaningful, legible, partisan, consequential, and public"
Blair, Dickinson, and Ott 2-3)
o "public" is defined b
Dramatism, Absolution and Narrative
November 15, 1988, Donald Rogerson shot Karen wood while hunting because he
thought she was a deer.
o All because her mitten looked like a deer tail(s)
o Newspapers called this a double tragedy because yes, Kar
o Habitshow do we cultivate these habits in
other contexts? Practice. Rehearsal. We figure
out the staging of our social drama.
Clarity of expression,
Ontologyinterpret the meaning
The goal of this lecture is to provoke our thinking regarding the production of meaning.
Meaning is situated.
Meaning is produced through an interaction of symbols or signs.
Meaning is experientialrelated back to what context
Humans behave through motives:
1. Humans are symbol-making, symbol-using, and symbol-misusing animals (we
have a distinct ability to manipulate symbols
2. The negative thou shalt not / meaning, he is arguing that animals argue
through what is present; how
Deductive reasoningthe process of applying a generalization to a datum to form a
Paradigmarguments that follow inductive patterns; also referred to as argument from
Enthymemearguments that follow deductive patterns; If A, i
The study of rhetoric includes two concerns:
- The methods followed in constructing intentional discoursean intellectual
- The way symbolic performances influence practical choicesa social practice
Chapter 2 Terms
the publica large, diverse, an
- Mode of Thinking: Two-sided argument to arrive at likelihoods based on audience
standards; intersection of reason with experience in ways that engage feelings and
- Used by: everyone
- Outcome: probable conclusions
- Structure: continuo
RhetoricIt is the use of language to coordinate and induce social action
- The study and practice in the way in which public discourse shapes public
- Strategic use of rhetoric is to empower your point and to degrade and debunk
the other ind
Genericrooted in the word genrea specific pattern of discourse that is expected by
a common audience
Rhetorical Situationscomposed of 4 different factors that all exist together
- Exigence(s)problem in need of remedy
- Constraintsthe factors and/or forces
Platodialectictruth is outside of the individualcertainty and Truth valued most
Aristotlerhetorictruth is inside of the individualthe art of persuasion based on the
strongest opinion, which could be viewed a truth for a time, but is conditional.
Contemporary Rhetorical Theory
In A Rhetoric of Motives, Burke describes the mystifying effects of symbolic action,
pointing to the ways in which symbolic processes "subtly mystify" and obscures "the world
that supposedly is being described" -Jas
The ideograph: ideology in practice
Thursday, July 19, 2012
Revitalizing the debate- Sara Hayden
o Introduced by Michael Calvin McGee in 1980 to understand how ideology works
o In practice, ideology is a politic
Rhetoric as Material: Expanding Rhetorical "Effect"
Blair's definition of rhetoric in US memorial sites essay
o Rhetorical scholars attend to any partisan meaningful, consequential text, with the
term "text" understood broadly as legible or reada
Different from momoria where there is a long tradition of studying memory in terms of
the rhetor's ability to memorize a speech for presentation.
Use mnemonic systems that rely on spatial relationships
Similarly rhetors could memo
Achter's "Unruly Bodies"
1. What's an unruly body? And what are some of the ways bodies are marked as unruly?
"By attempting to destroy them, war makes bodies that are unruly and at odds
commonsense notions of proper, whole bodies, conceiv
Comm 170: Rhetoric
What is rhetoric?
What comes to mind when one hears the term, "rhetoric"?
Ways that rhetoric is used
o Mere rhetoric
A way to dismiss someone's argument
o Is that a rhetorical question?
Using it for eloquence and flaire
There are 6 subcategories of action:
- Situated Action
- Symbolic Action
- Social Action
- Strategic Action
- Constitutive Actionaction that constructs a reality; is a mode of creativity;
the power of symbols as a mode of constitutive action
The practice of rhetoric came into being because people starting to influence other people
through public venues that gave them opportunities to speak publicly. Indeed, this was
the indirect and direct start of democracy.
Plato was never so passionate or
Recurrent Form as a
Defining Characteristic of
Rhetoric in the
For this assignment, you will analyze a single metaphor from Jawaharlal Nehrus 1948 Eulogy of
Mohandas K. Ghandi. You can find the full text of this speech on the UNC library website, and
Using the Pentad
For this assignment, you will choose one of the following songs as your text.
"Smile Like You Mean It" by The Killers
Hello by Adele
"Lightning" by Eric Church
"Mind Playin Tricks on Me" b