Should Rosewood adopt a corporate or individual brand strategy?
In evaluating individual versus corporate branding strategies I recommend that Rosewood Hotels &
Resorts adopt a corporate branding strategy to increase CL
Which two advertisements should Mountain Dew select?
Kenan-Flagler Business School
Paula F Gomes
I recommend the Cheetah and Mock Opera commercials be selected for the Super Bowl. These
Sonance at a Turning Point
Luis Carrera, Paula Gomes, Ray Jang,
Kevin Kohart, Tom Masich, Simon Wen
We recommend Sonance focus its efforts on the Production Home Developer segment with
its Original Series product. We furt