Classical approach: machine metaphor
Employees have only economical and physical needs that the
social needs and need for job satisfaction either do not exist
or is unimportant
High specialization of labour, centralized d
1. What has contributed the most to the transformation of content industries? Disruption of
distribution channels and practices.
2. What has every segment of the content industry been forced to deal with? How to make
a profit when consumers
The Birth and Death of Regulation
Radio Act of 1927
Use of channels, not ownership
Public interest, convenience and
Forbid licenses to those
attempting to monopolize
Radio Act of 1927
Channels were a public resource
4 Types of Advertising
Gross impressions (GI)
Gross Rating Points (GRPs)
Cost per Thousand (CPM)
Cost per Point (CPP)
Measure of total media weight and
1. The bulk of the revenue for broadcasters continues to come from what?
2. Broadcasters face what is called a two-sides market. What is that?
3. In broadcasting the two-sides market in television and radio is what?
audience and advertisers
1. Content has two markets. What are they? The marketplace of ideas and the economic
2. How is marketing defined by the American Marketing Association? Page 204
3. What is fundamentally changing communication in terms of marketi
1. Estimating the demand for a product is the job of what? market research
2. Gathering information about how to communicate about the product to motivate
consumers to buy it is called what? marketing research
3. In some segments of the conten
1. Profitability in creative industries rests on the ability to do two things. What are they?
Enforce copyright and the control of distribution
2. What are some of the positions within a financial department? Chief financial officer,
1. The largest component of a media companys budget is usually what?
a. Salaries and wages
2. What is the biggest problem for companies in the Hit Economy?
a. No one knows what will be a hit.
3. People who work in the creative industry are of
1. How does your book differentiate leadership and management?
a. Leadership inevitably involves human beings a person cannot lead without
followers. Management may or may not involve others.
2. Kirkpatrick and Locke identified six traits th
1. Every organized human activity gives rise to two fundamental and opposing
requirements. What are they?
a. division of labor by function that assigns workers to perform diverse tasks, and
coordination of these tasks to accomplish organizatio
1. Electricity-based technologies have their roots in the nineteenth century, but all emerge in
the twentieth century as what? media platforms
2. It is at the point of what that content products are standardized for delivery and
Electronic Media Management: Ultimate Study Guide
Media world: movies, music, games, magazines, books,
newspapers, Internet, comedy, drama, news, radio, and television
1. What is Pareto Optimality? An economic theory that assumes a social state is optimal
when no ones utility can be raised without reducing the utility of someone else. This
assumes that a businesss key contribution to society comes when i
What affects almost every area of media operation from finance and sales to hiring and
employee safety in media management? Regulation
2. There are three broad sources of rules that must be followed in media management. What
JOMC 424 Electronic Media Management and Policy
School of Journalism and Mass Communication
Tuesday and Thursday 9:30 AM to 10:45 AM
33 Carroll Hall
Professor of the Practice
329A Carroll Hall
Should the government save AM radio?
Nowadays, it seems as if people have forgotten the rich history that AM radio has
played in shaping media culture. Fireside chats; narratives of the World