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MKTG 3110 Marketing: An Introduction

  • Average Course Rating (from 4 Students)

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  • Top Course Tags

    Participation Counts

    A Few Big Assignments

    Always Do the Reading

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    • Profile picture
    Apr 24, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Very interesting course, with a great professor! Mrs. Cohen is such a sweet and knowledgeable lady.

    Course highlights:

    The course highlights the marketing concepts, and is mostly designed around the 8 P s of marketing.

    Hours per week:

    6-8 hours

    Advice for students:

    The exams come from her lecture notes! She can ask very specific questions. Therefore, make flashcards for each term and example. If you everything off of her lecture notes, you will ace the exam.

    • Fall 2016
    • Tamara L. Cohen
    • Yes
    • A Few Big Assignments Participation Counts
    • Profile picture
    Feb 07, 2017
    | Probably wouldn’t recommend.

    Not too easy. Not too difficult.

    Course Overview:

    The concepts of the class were easy to consume, but the tests were unreasonably difficult.

    Course highlights:

    I learned the very basics of what marketing is.

    Hours per week:

    3-5 hours

    Advice for students:

    Be prepared to study HARD for tests - the test seem like they would be easy because the content in the class is easy. But it's much like the SAT, where the questions are designed to trip you up, so take your time to study and read the questions carefully!

    • Fall 2015
    • CharlesD.Bodkin(P)
    • Yes
    • Great Intro to the Subject Participation Counts
    • Profile picture
    Aug 17, 2016
    | Would highly recommend.

    This class was tough.

    Course Overview:

    I loved this class - super informative and helpful. The lectures weren't too long and boring they actually interested me. You need the book!

    Course highlights:

    I learned a lot about the fundamentals of marketing. It was basically a grounds course for marketing and all that you need to know from the beginning which was super helpful. You also work with classic and contemporary marketplace applications and see where those would and wouldn't apply.

    Hours per week:

    12+ hours

    Advice for students:

    Definitely buy the book - it helps a lot! And read the chapters before the lectures because she always lectures on the chapters you were supposed to read the night before. And make 100's on your quizzes - those are easy A's!

    • Fall 2015
    • Cindy fox
    • Yes
    • Go to Office Hours Always Do the Reading Great Discussions

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