Sahar Siddiqui | Business Communications| Prof. Lisa Ritchie | 10/12/2016
Wednesday, October 12-Due by 5:00pm-Email to firstname.lastname@example.org(Attach in a Word
Document)-Bring copy to class on Wednesday-October 19.
*Pg. 154-Practice Your Skills (LO-1) (LO-3)
Primary goals of introductions and conclusions
PRIMACY-RECENCY EFFECT-We are more likely to remember the first and last items that are
*INTRO SHOULD BE THE LENGTH 10% OF THE ENTIRE SPEECH
1. Get attention: Arouse curiosity.
Chapter 1 achieving success through effective business communications
1 Importance if effective communication to your career and to companies you
will work for:
a. IMP TO CARRER: Share Complex ideas, become effective leader, enhance chances of landing