Ch. 6: Financial Strategy
How is a retail strategy reflected in retailers financial objectives?
How do retailers need to evaluate their performance?
What is the strategic profit model, and how is it used?
What measures do retailers use to a
Ch. 4Customer Buying Behavior
How do customers decide which retailer to go to and what merchandise to buy?
What social and personal factors affect customer purchase decisions?
How can retailers get customers to visit their stores more frequen
Chapter 8: Retail Site Location
- What factors do retailers consider when determining where to locate their stores?
- What is a trade area for a store, and how do retailers determine the trade area?
- What factors do retailers consider when dec
Chapter 1: Introduction to the World of Retailing
1. What is retailing?
2. What do retailers do?
3. Why is retailing important in our society?
4. What career and entrepreneurial opportunities does retailing offer?
5. What types of decisions do
Chapter 5: Retail Market Strategy
What is a retailing strategy?
How can a retailer build a sustainable competitive advantage?
What steps do retailers go through to develop a strategy?
What different strategic growth opportunities can retaile
Ch. 7: Retail Locations
What types of locations are available to retailers?
What are the relative advantages of each location type?
Why are some locations particularly well suited to specific retail strategies?
Which types of locations are
CH. 3Multichannel Retailing
What are the unique customer benefits offered by the retail channels stores, catalogs,
Internet, and mobile?
Why are retailers moving toward using all four channels?
How do multichannel retailers provide more value
Ch. 10: Information Systems and Supply Chain Management
How does merchandise and information flow from the vendor to the retailer to consumers?
What activities are undertaken in a distribution center?
What information technology (IT) develop
CHAPTER 2: TYPES OF RETAILERS
What trends shape todays retailers?
What are the different types of retailers?
How do retailers differ in terms of how they meet the needs of their customers?
How do service retailers differ from merchandise retail
Ch. 11Customer Relationship Management
What is customer relationship management?
Why do retailers want to treat customers differently?
What is customer lifetime value?
How do retailers determine who their best customers are?
How can retail