Marketing effort sponsored by an organization that solicits responses from
individuals who share common interests and activities.
Relationship in which a firm purchases goods and services from one or more
Short for application, a free or purchased software download that links users to a wide
range of goods and services, media and text content, social media platforms, search
engines, and the like.
A platform where a host or writ
Laws designed to prevent restraints on trade such as business monopolies.
Pattern of stages in the level of economic activity: prosperity, recession, depression, and
Reference to overall company profitability.
buyer's market A market in which there are more goods and services than people willing to buy them.
Identification and marketing of a social issue, cause, or idea t
Theory advocating that the company first to offer a product in a marketplace will be the longterm market winner.
Blending of the four strategy elements?product, distribution, promotion, and pricing?to fit the
EXAM 3 REVIEW CONCEPTS
These represent key concepts from each chapter that you should be able to answer
questions on. This list is not all inclusive of every question the test may have. Be
sure to review the Assessment Check questions, and the Marketing T
CHAPTER CASE ANALYSES (GROUP PROJECT)
You will be allowed to choose your own team of 3-5 people per team. Case assignments will be
chosen by the instructor. Each team is responsible for presenting one case to the class. The
student team must thoroughly an
COMPETITIVE MARKETING PLAN GROUP PROJECT
Student groups for this project will be chosen by the instructor. The group is responsible for developing
a marketing plan for a product or service (subject to instructor approval) using what is learned in the
What is the difference between forward and backward integration.
Forward integration focuses on the manner in which a company oversees its p
1. What are the eight distinct marketing (distribution) channels.
The eight channels are physical, ownership, promotion, negotiation, fin
1. Mission statement
"The mission of The Walt Disney Company is to be one of the world's leading producers and
providers of entertainment and information. Using our portfolio of brands to differentiate our
Personal Marketing Strategy
Personal Marketing Strategy is a way of acting that corresponds with a specific set of
moral values, positive personal characteristics, and attributes set by an individual. T
September 26, 2011
Chapter 8 Homework
6. Distinguish among survey, experiments, and observational methods of primary data
collection. Cite examples of each method.
1) An observational study is a study in which the resear
October 14, 2011
Psychographic segmentation is a division of a population into groups having similar
attitudes, values, and lifestyle. Looking at three different websites www.cat.com,
October 5, 2011
Psychographic segmentation divides a population into groups with similar values
and lifestyles. Lifestyle refers to a persons mode of living and describes how an
individual operates on a dai
October 21, 2011
Loves Salon is producing new products, Loves conditioner, oil, and spray.
Loves products are used for moisturizing natural hair as well as hair that has had a perm.
Loves Conditioner replenishes l
December 2, 2011
Marketing plan is a detailed description of the resources and actions needed to
achieve stated marketing objectives. A marketing plan often draws from the business
plan, restating the execut
October 24, 2011
How do firms use benchmarking? Firms use benchmarking to set performance
standards. The main purpose of benchmarking is to achieve superior performance that
results in a competitive advant
November 3, 2011
Q 2. Give an example of each of the major categories of pricing objectives?
1. Profitability objectives, including profit maximization and target returns.
2. Volume objectives, including sales
November 7, 2011
A. What is the role of sales promotion in the marketing mix?
According marketing, positioning is number one in the marketing mix, followed by
promotion. Sales promotion includes marketing acti
November 11, 2011
Q 6. Identify and describe the different advertising media. Which are on the rise? Which
are facing possible decline?
Radio, Television- network and cable combined, Newspapers, Magazi
October 5, 2011
Examples of national brands
Example one: Geographic segmentation fit the needs of individual geographic areas,
localizing the product, advertising, and sales effort the geographic diffe