1. Markets have a variety of product needs & preferences, through segmentation marketers
are better able to define customer needs. Decision makers can define objectives and
allocate resources more accurately to aid
BADM 201 BSC
Chapter 10 Assignments
List and describe the four different categories of consumer products.
Convenience Product: a generally inexpensive item that requires/uses little shopping effort
(candy, soda, pa
Chapter 6 Assignment
The three categories of consumer decision-making behavior are:
Routine response behavior: these are low-cost goods/services that
are frequently purchased with little involvement on searching and
Chapter 11 Assignments
Explain the importance of developing new products.
A new product is important to sustain growth and profits while replacing obsolete items. Firms
are pressured more to innovate quickl
chapter 13 & 14
BSC due 12/6/15
Define marketing channel.
A marketing channel is a set of interdependent organizations that smoothly transfers
the ownership as products move from producer to business user/consumer.