This class was tough.
I recommend this course because students who are choosing to major in business will be equipped with a deeper understanding of how to relate and reach their specific target consumer market. The course is completely centered around getting into the psyche of the everyday consumer and creating loyalty within a brand name. What else would a future business leader want to learn?!
One of the biggest highlights of this course, for me, has been learning from someone like Professor McIntosh. His experience in corporate America as well as his experiences in various management and leadership positions help us as students to not only acquire the knowledge provided within the textbook, but have real life examples and stories to relate to.
Hours per week:
Advice for students:
My advice for students entering this course is to do more than just what is expected or asked of you in this particular course. Owning your own business is one of the toughest things to do because the success of the company is completely on your shoulders, and the concepts shared in this class really do work if you're willing to work them! Trust me! I've owned my own small company, Student of the Game Training Co., LLC, for over six years now and I wish that I would have had the opportunity to learn these concepts back when I was first starting out! It would have helped me to avoid many of the struggles that I faced and grow much faster!