1. I am:
2. How often do you purchase Doritos?
e. Very often
3. Where do you most frequently purchase Doritos?
a. Grocery Stores
b. Gas Stations
c. Vending Machines
d. Convenience S
The Female Consumer
The book, What Women Want, by Paco Underhill, is a book in which the title is definitely
not misleading. Underhill wrote about his thoughts and experiences with different stores. His
goal is to get people, more specifically retailers,
Be comfortable answering questions like the following. A large percentage of the questions
will look like this.
Kimberly really wants to go on a hiking trip to Colorado. She has been climbing with her family
for several years and now she
Buyer Behavior Quiz 3
1. Understand how age affects consumer behavior and the marketing implications.
Generation X- 1965-1976; fewer own homes; boomerang kids-returning home after
college; cynical about obvious marketing; media: alternative radio, cable T
The Fantastic Four
Client: Doritos (Frito Lays)
Target Audience: Female and male consumers ages 8 to 35 years old.
Reason for Hire: Doritos has hired us to re-position their brand to increase sales. Our
responsibility is to come up with a marketi
1. Our target consumers are salty snack lovers; concentrating on kids, teens and young adults.
2. Frito Lays is positioning their brand as a fun, delicious and ultimate salty snack to enjoy with friends
and family; anywhere, anytime. Doritos TV commercial
Group #4- Assignment #3
Summary of initial hypothesis based on journal observation1. Will a variety of different size bags urge non-consumers to purchase Doritos?
2. Is it possible to increase sales and social awareness by adding Box Tops to
Group #4- Assignment #4
Potential Areas for New Insights based on Consumer
THE PSYCHOLOGICAL CORE
Attitude Formation & Change - High Eff
Wignon created a unique kind of ketchup, and even if he had created the perfect
combination of ingredients from a sensory standpoint, he failed to acknowledge consumer
behavior. Because of this, Wignon would never be able to compete on the same le
The Pitchman-Assignment 4
The consumption problem in The Pitchman is finding a more efficient way to cook
delicious tasting foods. Popeil does a good job at describing consumers current technique of
cutting and cooking in a very negative way. He describes