Top Course Tags
Great Intro to the Subject
Many Small Assignments
Not too easy. Not too difficult.
This course was a great introduction to marketing and consumer behavior! Dr. Sojka is probably the kindest, most well educated professor I've ever met and her lectures made the class fun. The class size of 600 students was a bit intimidating at first, but Dr.Sojka's teaching, along with her TA's made it a great class. I highly reccomend it!
The course covered the basics of marketing and consumer behavior. We learned the 4 p's of the marketing mix and how to apply them to best accomodate your customers.
Hours per week:
Advice for students:
Be prepared for a large class (about 600 students) and make sure to go to every lecture. If you don't, you'll have to do a ton of reading to catch up.