Culture can be defined as being one's amount of social
If a marketer is to interpret a culture's behavior and attitudes, it
is essential to have some idea of a country's history and
History is a predominate variable in defi
International _ play an important role in promoting
global peace and prosperity.
Trade and Marketing
According to the text, all of the following events have impacted
Steroids in major league sports scandal
Of all the events
James Bright's company seek markets all over the world and
attempts to sell products
that are a result of planned production for markets in various
countries. Which of the following
stages BEST characterizes the stage of international marketing
Professional Selling Ethics Review
Ethics and Personal Selling
the principles governing behavior of an individual or a group.
These principles establish appropriate behavior, indicating what is right and
Ethics and Personal Selling
Although there is some power seeking by business managers
throughout the world, power seems to be a more important
motivating force in South American countries.
With respect to contextual background among countries, Japan
would be a good illustration
All outcomes are evaluated with respect to a neutral reference point, and preferences
change as reference points change.
Ex. $100 seems like a lot of money to the poor but not to the rich.
Losses have a bigger impact on
Information is the key component in developing successful
marketing strategies and avoiding major marketing blunders.
Marketing planning is traditionally defined as the systematic
gathering, recording, and analyzing of data to provide
Professional selling dressing review
Two priorities in dressing for business are:
1. Getting customers to notice you in a positive way
2. Getting customers to trust you.
Consider the geography
The local cultural norms
Professional Selling communication review
o E-Mail Communication
o Immediacy does not equal intimacy
o Use meaningful subject lines
o Put important information in the first few lines
o Be aware of the tone of your email
o Learn customer preferences for em
Professional selling Account and Relationships
In selling, maintaining a positive relationship with an organization and client is very
With out this it will be very hard to complete a sale
Relationships with the Salespersons Company
Professional Selling guidelines
Be sure to identify yourself on your greeting with your whole name.
Encourage people to leave detailed messages. Voicemail is more effective if
callers leave detailed messages.
Change your greeting ofte
Professional Selling job offer review
Turning Down a Job Offer
As with any carefully crafted message, you need to think in advance about how to
communicate your decision in a way that makes you look good and leaves your rejected
employer with their ego in
Professional Selling Thank you notes Review
Thank you notes:
Make sure to take these pointers into consideration when writing thank you notes :
It takes a little time to send a thank you note. However, an AccountTemps
Survey reported that over half of man
Professional Selling section 1 review
Building Relationships Through Two-Way Communication
The communication process
Communication breakdowns caused by:
Encoding and decoding problems
The environment in which the communications occur
Two-Way Flow of Inf
Professional Selling Rationale review
All salespeople behave this way
No one will be hurt by this behavior
This behavior is the lesser of two evils
This conduct is the price one has to pay for being in business
Checklist for Making
Professional Selling tips review
Email is one of the most common forms of written communication in the business
world-and the most commonly abused. Too often email messages snap, growl, and
bark-as if being concise meant that you had to sound bossy. Not s
A type of service gap; refers to the difference between the actual service provided to
customers and the service that the firm's promotion program promises.
Specifically refers to human or mechanical activities firms und
Shared social knowledge within an organization regarding the rules, norms, and values
that shape the attitudes and behaviors of its employees.
Shape and reinforce certain employee attitudes and behaviors by creating a system of