Managing Customer Relationships: A Strategic Framework
Evolution of Relationships with Customers
Managing Customer Relationships: A Strategic Framework, Second Edition
Don Peppers and Martha Rogers
From the I
1 out of 1 points
The Fisher Effect states that a country's "real" rate of interest is the
sum of the "nominal" interest rate and the expected rate of inflation
over the period for which the funds are to be lent.
Precondition for Innovation
Is it possible to create a universal business process for the
creation of new ideas? Why or why not? If so, what would this business
process look like?
I think that there are guidelines that
This week I got everything finalized for the Glow Party. I spent my office hours on both
Tuesday and Thursday preparing the staff schedule, making a setup task list, confirming
times and parking with vendors, fina
This week I worked on following up from the Glow Party on Friday night. I worked in the
office on Tuesday emailing vendors and giving them feedback and thanking them.
Thursday I spend my office hours cleaning up t
This week my office hours on Tuesday were spent at the NACA Nationals Convention
in Louisville, Kentucky where I learned a lot of leadership information and helped to
block book events for the upcoming school yea
This week I ordered the majority of the items needed for the Glow Party. I also finalized
the invoice requests for the vendors and had a final budget sheet created for the event. I
spent my office hours on Tuesda
I spent my office hours on Tuesday at my first event of the semester, String into
Spring. The event went from 11am-2pm and I spent the hours before and after the
event setting up and cleaning up the event. On Thursday I worke
This week I followed up with the vendors from the Super Bowl Party and emailed the
winners of the gift cards from the event. I also got estimates from all of the vendors for
different inflatables and activities t
Theta Phi Alpha Fraternity
Alpha Xi Chapter
Cleveland State University
Name: Brianna Weir
Event: Ice Cream Social/Game Night Recruitment Event
Date of event: 1/28/16
Reason for absence: Class
Cultural Norms, Fair & Lovely, and Advertising
1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss.
I do not believe that it is ethical to sell a product that has no real proven
benefits to it.
Case Study: Bug Labs and the Long Tail
Why is it difficult for Bug Labs to use NPV or IRR in its development project
The case explains how expensive it was to produce their products and to predict
Brianna Weir-Traditions Chair
Weekly Report 9/6-9/13
This week I focused a lot of my time on planning Plaza Palooza and Fall into
Cleveland. I worked on getting estimates and invoices for Plaza Palooza and
finalizing POs for the giveaways for Plaza Palooz
Brianna Weir-Traditions Chair
Weekly Report 8/23-8/30
This week I focused on getting the final details for the Welcome Back BBQ planned.
Due to weather the event had to be moved inside, the re-planning for that is what I
spent the majority of my office ho
AIDS, Condoms and Carnival
1.) Brazil is trying to reduce the stigma by giving out free condoms because
Brazil is mostly a Catholic country and these religious customs are har
Video - What is Innovation?
What are the dots that the video is referring to?
-The dots in the video represent inventions. It explains how fire, the automobile and
computers are all dots and that many of the dots that are c
What is the role of an innovation leader? Is this an easy job? Why or why not?
What are some of the challenges an innovation leader must face?
The role of an innovation leader is to create a community that is willing an
Ultrasound Machines, India, China and Skewed Sex Ratio
1. What should GE management do in India about this problem, if anything?
I do not think that it is GEs responsibility to do anything about this
problem in India o
Target: Is the Supply Chain Ready?
In recent years, Target has been experiencing a decline in their overall profits.
This is similar to what Tesco experienced over in the UK. It is clear that Target is not
The Rise of Social Networking Sites
Why did the first social networking sites fail? Is there anything they could have
done to survive?
The main reason that the first social networking sites failed was their l
Apple Case Study
1. Why has Apple been so successful? What do you attribute it to?
Apple has been so successful because of their continuous innovation.
They are always years ahead of the competitor, which is an invaluable
Phi Sigma Pi
Zeta Gamma Chapter Cleveland State University
Tuesday, May 3, 2016
Next Semester Meeting Time
a. Google Docs
b. Excuse Form
Marketing Strategy Individual needs review
Individual Needs of Buying Center Members
Types of needs
Collect additional information
Develop vendor loyalty
Spread the risk
Marketing Strategy customers review
Buying Behavior and the BUYING Process
What are the different types of customers?
How do organizations make purchase decisions?
Which factors do organizations consider when evaluating products and
Who is invol
Marketing Strategy Customers and networking Review
Gatherings designed to allow current customers to introduce
prospects to the salesperson, to generate leads
Additional sales to satisfied customers
INTERNATIONAL MARKET ENTRY AND DISTRIBUTION MGMT 6027
Taught by Prof. Jim
Drop Box Assignment # 4- Barbie Case study
QUESTION: Conduct internet research on China. Are there any possible barriers that
toy manufacturers from Europe and North Ameri