11 February 2015
Assignment 1- Why You Shouldnt Hate People
First, I want you to think of how people see you and what you want them to think.
Then I want you to think about what goes through your mind when you see people. Is it
Interpersonal persuasion in action
Definition and strategy
Examples (dining, boss, party, health, among
Characteristics: dyadic (one-on-one,
interpersonally focused, communicationoriented)
Definition: any interaction in which
Reciprocity and Compliance
In the coke study, Joe, who works for
experimenter, does a favor for the subject.
He gets him a bottle of Coca-Cola.
Then Joe asks subject to do a favor for
him, buying raffle tickets at 25 cen
Social Proof and Authority
o People help in emergencies less when there are more people around.
o Everyone assumes someone else will help. Personal responsibility of each
person is reduced.
o Social Proof: uncertain what to do, people loo
Low-balling where people go along and buy a more expensive product because
they committed themselves to the decision.
o They make a commitment.
o They feel dissonance if they dont go through with what they have already
25 March 2015
Assignment 2- How to Persuade People to Be Environmentally Friendly
Danny Poslet is a committee member of the Agricultural group of the Sierra Club
Ohio Chapter. He is also the Student Environmental Movement President at Cleveland