Monte Ahuja College of Business
SYLLABUS: Management Strategy and Policy
MGT 465 Section 50
Spring Semester 2014
M 6 - 8:50 pm
Dr. Timothy DeGroot
Phone: (216) 687-4747
Fax: (216) 687-4708
Bayerische Motoren Werke (in German for Bavarian Motor Works), usually known under its
abbreviation BMW, is a German luxury automobile, motorcycle, and engine manufacturing company
founded in 1916. Headquartered in Munich, Bavaria, Germany, it also ow
1. Invest $100 mil in R & D to create a trend setting new sports car with advanced aircraft
and marine technology by 2017. (S1, S2, S5, O1)
2. Introduce the new MINI Plug-In Hybrid model to China to compete with Smart Cars and
Internal factor evaluation (IFE) matrix is a strategy formulation tool which is used to examine
the strengths and weaknesses in the functional area of the business.
1. In the first column, lists down all the strengths and weaknesses. IFE matrix sho
1916 - Establishment of BMW.
BMW Brand - "The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic
performance combined with superb design and exclusive quality."
BMW Group Mission Statement
Reading the BMW Group mission statem
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Company analysis: Chipotle Mexican Grill, Inc.
Chipotle Mexican Grill, Inc is known for a mission statement called food for integrity, which
focusing in using naturally-grown ingredients, and organic ingredients