How Health Care Buyers
1. What are the main stages in the
consumer buying decision process?
2. What are the main characteristics,
roles, and stages influencing the
organizations buying process?
LO1. What are the
Using Market Information Systems
and Marketing Research
1. What are the main components of a health care
marketing information system?
2. What systems help health care organizations
maintain and use their internal records?
Defining the Health Care System
and Its Trade-offs
1. What framework can be used to understand
the health care system regarding who pays,
how much is paid, and where and to whom
care is provided?
2. Who are the main stakehold
The Health Care Industry and
1. What are the major characteristics and
weaknesses of the U.S. health care
2. What are the characteristics of an ideal
health care system?
3. Who are the major acti
Determinants of the
Utilization of Health Care Services
What are the main factors driving people to
seek health care?
How are people influenced by their personal
characteristics (such as age, gender, race,
Market Segmentation, Targeting,
Positioning, and Competition
1. What are the different levels of market
2. How can a health care organization divide a market
3. How can an organization choose the
Strategy and Market Planning
1. What are the main steps in building a
strategic plan for a health care organization?
2. What goes into conducting an environmental
3. How can SWOT analysis and Five Forces
The Role of Marketing
in Health Care Organizations
1. What are the major areas in health care in
which marketing is regularly applied and
2. What is the purpose of marketing thinking
and planning in health care org
Shaping and Managing Product
and Service Offerings
1. What are the differentiating characteristics of
products and services?
2. How can a health care organization build and
manage its product mix and product lines?
3. What ar
As an individual project, you will conduct a comprehensive Marketing
Audit of an organization.
I would encourage you to use a current
professional situation and share the results with your administrative team.
The results of your marketing
Under the new healthcare law, it seems that medical underwriting is going away. Preexisting conditions and waiting periods no longer exist. Maybe the insurance companies
will retain the right to rate on the basis of gender, age, and location.
Financial Planning and Budgeting
SBS BBA AAE
Name (in Full)
Please submit your soft copy of the assignment on or before 18th May 2017,
to [email protected], [email protected]
1.What are the basic factors that affect price in any market? What considerations enter into the
-The basic factors that affect price in any market are as under:
The first factor is the p
THE POLITICAL, LEGAL, AND REGULATORY ENVIRONMENTS OF GLOBAL
MARKETING - Questions
1. What is sovereignty? Why is it an important consideration in the political environment of
Sovereignty is the authority o
GLOBAL MARKET ENTRY STRATEGIES: LICENSING, INVESTMENT, AND STRATEGIC
1. What are the advantages and disadvantages or using licensing as a market entry tool? Give
examples of companies from different countries that
GLOBAL MARKETING CHANNELS AND PHYSICAL DISTRIBUTION
1.In what ways can channel intermediaries create utility for buyers?
- The channel intermediaries create utility for the buyers in below-mentioned ways:
a) Place utility:
SEGMENTATION, TARGETING, AND POSITIONING Questions
1. In a recent interview, a brand manager at Procter & Gamble noted, Historically, we used to be
focused on discovering the common hopes and dreams within a country, but no
IMPORTING, EXPORTING, AND SOURCING
1. What is the difference between export marketing and export selling?
- Export marketing is when a company tailors the product with different marketing mix and also
design the product for
THE GLOBAL ECONOMIC ENVIRONMENT
1. Explain the difference between market capitalism, centrally planned capitalism, centrally
planned socialism, and market socialism. Give an example of a country that illustrates each type
BRAND AND PRODUCT DECISIONS IN GLOBAL MARKETING
1. What is the difference between a product and a brand?
The product is a good, or a service, or an idea having both tangible and intangible characteristics
GLOBAL INFORMATION SYSTEMS AND MARKET RESEARCH
1. Explain how information technology puts powerful tools in the hands of global marketers.
- Information technology refers to the telecommunication applications and equipments
Case 11-2: LVMH and Luxury Goods Marketing
1. What were the possible risks of Louis Vuitton's first-ever television campaign?
- The possible risk of Louis Vuittons first-ever television campaign was:
Officials increase whol
GLOBAL MARKETING COMMUNICATIONS DECISION I: ADVERTISING AND PUBLIC
1.In what ways can global brands and global advertising campaigns benefit a company?
Following are the ways to benefit a company:
SOCIAL AND CULTURAL ENVIRONMENTS
1. What are some of the elements that make up culture? How do these find expression in your
- Culture is characterized as the methods for living, set up by a gathering of ind
1. Is FIFAs sartorial strategy likely to influence Americans perceptions of soccer?
Associations sartorial strategy is likely to influence Americans perception to soccer. Football can easily
sell fashion. Association has hu
REGIONAL MARKET CHARACTERSTICS AND PREFERENTIAL TRADE AGREEMENTS
1. Explain the role of the World Trade Organization. Why has the Doha Round of trade talks
-The World Trade Organization (WTO) is the successor to GA
Case 10-2: The Smart Car
1. What is Smart's competitive advantage? Brand promise? Positioning?
Smart Competitive advantages are a condition that allows a company to produce goods or
services at a lower price or in more desi
Case 6-1: Market Research Transforms Coach
1. Coachs brand positioning can be described as accessible luxury. What do you think this
- The brand positioning of company Coach is described as the accessible luxury
Case 9-2: Jaguar's Passage to India
1. Do you think Jaguar and Land Rover will prosper under the ownership of Tata Motors?
- Tata Motors should leverage its distribution system so that is can use the network of both the
Case 5-2: Gambling Goes Global on the Internet
1. Do you think that the Unlawful Internet Gaming Enforcement Act unfairly discriminates
against offshore gaming companies?
- Unlawful Internet Gaming Enforcement Act discrimin