Not too easy. Not too difficult.
Learn marketing strategies and tools that are used in the marketing industry in this introduction marketing course by ALISON
skills vital to the business world through a mixture of business lectures, hands on experiences, and group and individual projects.
Hours per week:
Advice for students:
Through the knowledge gained on the course, individuals will understand how to undertake crucial tasks such as competitor analysis, which allows a business to focus on their strengths, weaknesses, opportunities and threats. External factors such as political, economic, social and technological are also learnt through a competitor analysis. It is important to understand the effects that each of these can have on a business.