LO1: THE INTERNETS ROLE IN BRAND PROMOTION The Internet has developed as
an option for marketers, many firms like Pepsi and BMW have been highly successful in folding
the Internet into their brand promotion strategies. What is the role of the
The Message Strategy for Krispy Kreme
1. We Care
1. We would like our target market to know that their concerns are our concerns
1. That if there are any particular aspects of the products that we provide
which do not satisfy them, we care for their
Example: AA Concepts Survey
Are there gender differences in preference for Super Cycle 1 seat hybrid model?
ANALYZECOMPARE MEANSINDEPENDENT SAMPLES tTEST.
Select Preference: Super Cycle 1 seat hybrid as the TEST
Domain Name Unique URL that establishes a Web location.
Top-Level Domain (TLD) Suffix that follows a website name, such as: .com, .edu,
.org, .gov, and .net
Promoting Websites There are several methods available for promoting a website.
They are as fo
Integration Web advertising is the most easily integrated and coordinated with other forms of
promotion. In the most basic sense, all traditional media advertising being used by a marketer
can carry the website URL.
Cost of Online Promotion Preparing an a
Usenet A collection of more than 13,000 discussion groups on the Internet.
The World Wide Web (WWW) A database of information available online in a
graphical environment that simplifies navigation.
Surfing Gliding from Website to Website, guided by hyperl
Widgets Software module that people can add to their blog or their personal page on a social
network; may feature a brand or direct the user to an e-commerce site.
Second Life and Virtual Worlds
o Second Life Online virtual world where participants can