Stages in Data Analysis:
1. Data Coding-refers to the identification of codes that pertain to the possible responses
for each question on the questionnaire
2. Data Entry-refers to the creation of a computer file that holds the raw data taken
Lower Cost Method Test Questions
The lower-of-cost-or-market method of accounting for inventories follows the convention of
A) full disclosure
Use this information to answer the following question.
J. & B. Au
Questions about Balance Sheet Information
Which of the following is not considered a selling expense?
A) Cost of goods sold
B) Sales salaries expense
C) Freight-out expense
D) Insurance on the sales office
Which of the following is not considered an opera
The Role of a Marketing Researcher
Role of Researcher Items that a researcher is concerned with:
1. Assess Environment
2. DMs Concerns
3. Clarify Symptoms
4. Identify Causes
5. Specify Actions
6. Consequences of Actions
7. Assumptions for Consequences
Types of Statistical Inference
Parameter Estimationestimate population parameters using confidence intervals
Hypothesis Testingcomparing sample statistics to true or population parameters
Tests of Significant Differencescompare two sample groups statistic
Types of Research Designs
What is a Research Design?
o A guide for collecting and analyzing data to achieve research objectives.
o A blueprint for a study
Why use a Research Design?
o Ensure research is relevant to the problem
o Use economical procedures
Types of Statistical Analysis
o Concepts: Mean, median, mode, range, variance, standard deviation
Inferentialhypothesis testing to infer population parameters from sample parameters;
o Concepts: Standard error, null h
Problem Formulation for a Marketing Researcher
Problem Formulation - Need for Research, Research Question, Research Objectives, Key
1. Establish Need for Marketing Research
When is research not needed?
2. Define Problem/Research QuestionWhat
Equity Test Questions
Stockholders' equity equals contributed capital plus retained earnings
Transfer of ownership will not affect the continuity of a
B) sole proprietorship
D) none of the above
o The need for autonomy may apply to either dispersed or focused entrepreneurial efforts.
Because of the emphasis on venture projects that are being developed outside of the
normal flow of business, a focused approach suggests a working environme
Attitudes and Job Satisfaction
What are attitudes?
What is the relationship between attitudes and behavior?
What are the major job attitudes?
Why are attitudes important?
Employee attitudes are indicators of potential problems in the workplace
Go through and do the ENTIRE homework in the same time period
You will use all of the material from chap 1 & 2 Guided Exercises to do the chap 2
You will probably forget how to do steps if you split up the work
o Caption property is on the bottom of the screen
o validation text & rule are also on the bottom of the screen and are 2 separate
o Make sure to set format property (at the bottom of the screen) to SHO
Access Troubleshooting Error Help
o Just add a field in DESIGN view (simple)
Step #13 (DESIGN view)
o CUSTON IMPUT MASK do not give up & USE F1 and SEARCH INPUT
MASKS choose Control data entry formats with input masks
o You may want to take the P
o Despite the many benefits that can be gained from using real options analysis,
managers must be aware of its potential limitations or pitfalls.
o If you recall, agency problems occur when the managers of the firm are
separated from its own
o Back-solver dilemma = problem with investment decisions in which managers
scheme to have a project meet investment approval criteria, even though the
investment may not enhance firm value.
o Managerial conceit = biases, blind spots,
Design View in Access
Chap #2 Applied Exercise
o Step #9 &10 in GE
o Field size: # of characters user is allowed to input
o Caption: The Titles of each column in the table (field names)
Make sure these field names make sense
Ex. Change F Name to F
Is this a positive, negative or zero correlation?
Ice Cream Eating
1: outwardly similar or corresponding to something without having its genuine
2 : of falsified or erroneously attributed origin :
o In sp
Canned Input Mask
o Simply, (XXX) XXX XXXX
Creating a Drop-Down Menu
o Switch to DESIGN VIEW
o Highlight (or Create) chosen field
o Under Data Type select Lookup Wizard
o Select: I Will Type In The Values I Want
Date Function: Date()
Not a tri