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Many Small Assignments
Not too easy. Not too difficult.
This course offers great insight on the international environment of marketing and how it shifts across international regions. It sheds light on many cultural issues that we face daily aside from the marketing environment as well.
Understand how cultures, history, political and legal environment interact with the marketing mix. As well as understanding how technical standards and currency movements influence the marketing activities. One of the most crucial aspects of this course was learning how to develope and evaluate a global marketing strategy for a firm.
Hours per week:
Advice for students:
Pay attention in class and really identify with the case studies. They make the topics relevant to topics that are current. It will help you apply the concepts to real situations when entering the work force.