Due Date: Friday, 10/18/15 at 11:55PM At the very latest, Sunday,
10/20/15 at 3:00PM
Submission Instructions: Upload to link on bottom of Blackboard course
page. For part 3, upload your recoded Excel F
Chapter 3 (pg.46):
Problem 1: Parts c&d
Problem 2: Parts a&e
A) Chapter 3
Problem 1c: Analyze the current in store promotions along with how much buyer behavior
positively changed to in-store promotions?
1. ibotta App Questions
a. Descriptive Research: How do Naked juice customers feel about taking the time out for rebate
opportunities through ibotta?
Causal Research: What affect does the rebate have on customers purchasing Naked ju
Homework Assignment #3
Marketing Research, Fall 2015
(Due: 11/19/15 by 11:55PM)
1. (To be completed individually) Label each question (a-e) with the most applicable problem, from
the problems listed in the box below.
The IFC and Panhellinic needs to establish a better way to portray Greek life to
increase recruitment on the Kent state campus. How can improving the image of Greek
life increase the recruitment at Kent s
1. Ibotta App Questions
2. Focus Group Analysis (Individual)
As the moderator I welcomed our group to the members of the focus group. The note taker
took down the names of each focus group members and gender as they all happened to be males.
End-of-Semester Homework Notes About Grading and Group Projects
1. Homework Grades:
Homework #3 (50 Points):
Correct answers from individual part (15 points):
o Question 1(a): Double-barreled question
o Question 1(b): One-si