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FDM 45011 FASHION FORECASTING

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  • 71 terms

    Term:

    In 1982 John Naisbitt forecast a megatrend that is still in today’s forecasts. He said that an increase in technology products would be paired with a trend for products with soft contours and cozy, handmade, or artsy aspects. He called these parallel requirements:

    Definition:

    High tech and high touch.

    • FF exam 2
    • 71 terms
    • Vocabulary for FF exam 2. Find, create, and access Consumer, consumer research, forecaster, flashcards with Course Hero.
  • 66 terms

    Term:

    Seasonal forecasts by trend analysis firms are available...

    Definition:

    Eighteen months ahead of the season by subscription

    • Fashion Forecasting Exam 1
    • 66 terms
    • Vocabulary for Fashion Forecasting Exam 1. Find, create, and access Marketing, Diffusion of innovations, Opinion leadership, flashcards with Course Hero.

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