What are the three different kinds of integer programming models and how do they differ?
What is a mutually exclusive constraint?
What is a
What is a network? Be able to give some examples of networks.
Why are networks popular?
What are nodes and branches?
What is the shortest ro
As a multichannel retailing operation matures, as in the case of Walmart, what tends to happen to its
separation of all operations
escalation of costs across all channels
growth of retail channel, diminishment of Internet channel
Because they do so much driving while visiting doctors' offices and hospitals, pharmaceutical sales
representatives are often given company cars to drive. When a pharmaceutical company like Merck is
preparing to purchase new company cars, sales reps' feed
Even when large discount retailers enter a market, a few small, local retailers survive and prosper. These
small retailers have probably developed a(n) _ that allows them to survive.
plan to evaluate results
Policing potential violations of human rights and child labor laws is an important component of
the mission statement.
The Johnson and Johnson Credo acknowledges the company's responsibility to
Jonathan prefers shirts made with 100% cotton, but he will sometimes buy shirts with less cotton if they are
less expensive. Jonathan uses _ to decide which shirts to buy.
a compensatory decision rule
a noncompensatory decision rule
habitual decision maki
Recently, the number of students enrolled in the marketing program dropped while enrollment in the
psychology program increased. The chair of the marketing department will probably use _ as a
first step to gain a better understanding of why enrollments ar
When firms pool their resources to enter a new market, they create a(n)
Global segmenting, targeting, and positioning are more complicated than domestic segmenting and
Sometimes brand names become synonymous with a product itself. If that happens, the brand
has achieved brand stabilization.
could lose its trademark status.
should try co-branding to avoid brand dilution.
should consider a new packaging strategy.
We Live in Public: A Film by Ondi Timoner
Josh Harris became a millionaire through the internet
Founded Jupiter communications
Went Jupiter when public Joshs net worth went up to 80 million
Took less than 5 years for the internet to reach 50
Hanes-Marketing an Iconic Brand
J Turner-VT alumni president of the basis group
Sydney Volcking-chief branding officer
5 billion dollar company
leading marketer of apparel essentials including t-shirts, underwear,
intimate apparel, socks, hosi
Geico and The Martin Agency-Kurt Wirth and
Extra Credit-April 20 event in pamplin, Coca cola panel
1 in 20 people pass the taste test between coke and pepsi
Went to Mississippi State started in engineering and
Can be taken anywhere with a secure internet connection
75 minutes, 20 questions, multiple choice and true false
Note the 6 different models (communication models?)
All guest speakers
Sales, Marketing, Recruiting Summer internships
Sales consulting firm and is one of the fastest growing companies in
Clients are high-tech most recognizable names and hottest
emerging names (hp is an example)
Complex Sale v
Focus on lecture
Textbook should be adding to information from lecture
15 questions, 30 minutes online on scholar
Big b, small b
Types of risks
Strategic marketing st
Out of Class Participation
due in class on Monday
Marketing Channels and
Supply Chain Management
Marketing Strategic Planning
Context: External Market
Change in the Schedule*
11/19 Ch 14: Marketing Communications
and Advertising, continued
11/21 Ch 15: PR, Promotion, and Personal
12/3 Speaker: Melissa Richards, Assistant
VP for Marketing & Publications at Virgi
The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will
decrease national cultural identity.
reduce regional cultural differences.
make it difficult to collect demographic information.
create a demand
Gene's Complete Cameras offers its customers an interactive website to help them choose the best camera
for their lifestyle. But the site's most-used feature is its user blog in which customersboth satisfied and
unsatisfiedtalk about products they have pu
The importance of supply chain management is often overlooked in the study of marketing because
marketing has no responsibility for supply chain management.
supply chain management doesn't add much value for customers.
companies do not want customers to k
Alex has found that both commercial and residential real estate buyers respond positively to his marketing
communication message. Alex has identified _ that respond similarly to his marketing efforts.
mass customization consumers
The marketing of services differs from product marketing because services are all of these EXCEPT
When John checked into his Orlando hotel, the front desk clerk informed John that his room would no
When Joe's Chicken Shack wants chicken delivered in smaller batches more frequently, it offers its
distributors an incentive in the form of special bonuses to change their schedules. Joe's demonstrates which
kind of power?
Bridgette went to Gap ready to buy a new blouse but was not sure which color or style she wanted. The
sales representative, sensing Bridgette's buying mode, most likely began with the _ stage of the
Grewal & Levy
Describe the elements of a marketing plan.
List the steps a firm uses to establish a marketing plan.
Analyze a marketing situation using SWOT analyses.
Describe how a fir
Grewal & Levy
Identify the ethical values marketers should embrace.
Distinguish between ethics and social responsibility.
Identify the four steps in ethical decision making.
Describe how ethic
Grewal & Levy
Outline how customers, the company, competitors, and corporate partners affect
Explain why marketers must consider their macroenvironment when they make