COMMUNICATION 3144 (CRN 97879)
WRITING AND EDITING FOR PUBLIC RELATIONS (Advanced Media Writing)
Department of Communication
Virginia Polytechnic Institute and State University
Douglas F. Cannon, Ph.D., APR+M
106 Shanks Hall, 540
Social Media Assignment
What are you trying to accomplish (communication goal)?
My communication goal is trying too create awareness of The Blacksburg Farmers
Market and their mission of sustainability and the necessity of buying and eating
The Blacksburg Farmers Market not only offers an array of fresh food and
produce, but all goods have traveled less than 50 miles to the market. Buy locally
and help farmers in the area thrive.
Open Saturday from 9 a.m. to 2 p.m. and Wednesday from 2 p.m.
FOR IMMEDIATE RELEASE
Market Square Park, the new home for the Blacksburg Farmers Market, will have its
grand opening on April 10, 2011.
Blacksburg, Va. (April 9, 2011)-The Town of Blacksburg, Downtown Blacksburg, Inc
and Friends of the Farmers Market wil
400 Houston St
Blacksburg, Va 24060
Mrs. Carole Tarrant
Christiansburg, Virginia 24068
Eddie McClain, a Blacksburg Farmers Market vendor, is not your average vendor; he
buys food from neighboring vendors and puts on
FOR IMMEDIATE RELEASE
Eddie McClain is not your average Blacksburg Farmers Market vendor; he buys local
produce and prepares dishes on the spot.
Blacksburg, Va. (October 31, 2012)Eddie McClain, Blacksburg resident for over ten
years embodies exactly what
Blacksburg Farmers Market
The Blacksburg Farmers Market history.
o The Blacksburg Farmers Market has been providing locally grown food and
goods to the Blacksburg area for over 25 years.
o The market was started
The Blacksburg Farmers Market has been providing locally grown and raised
food and goods for the Blacksburg area for over 25 years. It is open two days a week,
Saturday from 9 a.m. to 2 p.m. and Wednesday from 2 p.m. to 7 p.m. The market st
Advanced Media Writing Exam #1
Chapter 1: PR and the Writer
PR is about tailoring the message
Critical talents for PR people: ability to recognize potential news stories and
anticipating how these might be received by global audiences
More emphasis on
Chapter 10- Message Design Concepts
o Increase a messages impact and recall
o Design is a necessity for persuasion
Message Design: involve the careful integration of words, images, motion and
sounds into a message that easily and clearly conv
Prepare Message Strategies and Statements
Basic message strategy: focuses on what is the basic message to be conveyed to
target audiences in every message
o Good message strategy: Simple, Adaptable, Applicable, Durable
o Dont overwr
TV PSA Script (30 seconds)
*All scenes fade from one to the next
*Narrator is a young male age 10-12
Opening scene is a large tractortrailer on an interstate.
o Highway noises are in the
background. (Horns honking,
cars flying by)