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MKTG 3104 Marketing Management

  • Average Course Rating (from 2 Students)

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    • 2 Advice
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  • Top Course Tags

    Great Intro to the Subject

    Participation Counts

    A Few Big Assignments

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Marketing Management Questions & Answers

Marketing Management Flashcards

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Marketing Management Flashcards

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  • 61 terms

    Term:

    Marketing

    Definition:

    The activity for creating and delivering offerings that benefit the organization, its stakeholders, and society.

    • MKTG Final
    • 61 terms
    • Vocabulary for MKTG Final. Find, create, and access Marketing, ethical problems, high growth markets, Marketing Research Process flashcards with Course Hero.
  • 37 terms

    Term:

    Advertising

    Definition:

    Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor. Broken into Product or Institutional Advertisements.

    • MKTG CH 15 Virginia Tech
    • 37 terms
    • Vocabulary for MKTG CH 15 Virginia Tech. Find, create, and access Marketing, Advertising, Measuring advertising effectiveness, flashcards with Course Hero.
  • 25 terms

    Term:

    What is a Marketing Channel?

    Definition:

    Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users

    • MKTG CH 12 Virginia Tech
    • 25 terms
    • Vocabulary for MKTG CH 12 Virginia Tech. Find, create, and access Marketing, Supply Chain Management, Logistics flashcards with Course Hero.
  • 30 terms

    Term:

    Promotional Mix

    Definition:

    The combination of one or more communication tools ( advertising, personal selling, sales promotion, public relations, and direct selling) used to inform, persuade, or remind prospective buyers.

    • MKTG CH 14 Virginia Tech
    • 30 terms
    • Vocabulary for MKTG CH 14 Virginia Tech. Find, create, and access Marketing, flashcards with Course Hero.
  • 27 terms

    Term:

    Retailing

    Definition:

    All activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use.

    • MKTG CH 13 Virginia Tech
    • 27 terms
    • Vocabulary for MKTG CH 13 Virginia Tech. Find, create, and access retail outlets, final selling price, general merchandise stores flashcards with Course Hero.
  • 21 terms

    Term:

    Traditional MarketPlace

    Definition:

    Buyers and sellers engage in face to face exchange relationships in a material environment characterized by physical facilities ( Stores and Offices) and mostly tangible goods.

    • MKTG CH 18 Virginia Tech
    • 21 terms
    • Vocabulary for MKTG CH 18 Virginia Tech. Find, create, and access Marketing, Online consumers, similar buying intentions flashcards with Course Hero.
  • 14 terms

    Term:

    Web 2.0

    Definition:

    term that appeared in 2004 to describe a new way to utilize the web. Refers to functionalities that make possible today's high degree of interactivity among users. Content can be modified by all users in a participatory fashion such as with blogs and wikis.

    • MKTG CH 16 Virginia Tech
    • 14 terms
    • Vocabulary for MKTG CH 16 Virginia Tech. Find, create, and access Social network service, Media content, User-generated content, flashcards with Course Hero.

Marketing Management Advice

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    • Profile picture
    Nov 14, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    I really enjoyed this class. I think Professor W. really keeps the class engaged and excited. She passes out fun freebies and we have had food in class multiple times. She really knows how to keep college students awake. Make sure you do your brand project thorough and ask the TAs for help. She is very picky about reading the syllabus, but I would say with minimum effort you can get an A-.

    Course highlights:

    Very few requirements for the class. Daily homework assignments as well as a project and participation points.

    Hours per week:

    0-2 hours

    Advice for students:

    Make sure you work on participation points as soon as possible. It is very hard to get them and they make up a large portion of your grade! Also, study the presentations and pay attention to the videos she features in class because she puts those on the tests!

    • Fall 2016
    • DonnaWertalik
    • Yes
    • Great Intro to the Subject A Few Big Assignments Participation Counts
    • Profile picture
    Apr 01, 2016
    | No strong feelings either way.

    Not too easy. Not too difficult.

    Course Overview:

    Professor is passionate about the subject matter and is not afraid to communicate that fact.

    Course highlights:

    Lectures were thought out and well delivered.

    Hours per week:

    3-5 hours

    Advice for students:

    Go to class! Professor Wertalik keeps track of attendance and will dock you for not showing up!

    • Spring 2016
    • WERTALIK
    • Yes
    • Great Intro to the Subject Always Do the Reading Participation Counts

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