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MKTG Documents

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MKTG Questions & Answers

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MKTG Flashcards

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  • 61 terms

    Term:

    Marketing

    Definition:

    The activity for creating and delivering offerings that benefit the organization, its stakeholders, and society.

    • MKTG Final
    • 61 terms
    • Vocabulary for MKTG Final. Find, create, and access Marketing, ethical problems, high growth markets, Marketing Research Process flashcards with Course Hero.
  • 37 terms

    Term:

    Advertising

    Definition:

    Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor. Broken into Product or Institutional Advertisements.

    • MKTG CH 15 Virginia Tech
    • 37 terms
    • Vocabulary for MKTG CH 15 Virginia Tech. Find, create, and access Marketing, Advertising, Measuring advertising effectiveness, flashcards with Course Hero.
  • 25 terms

    Term:

    What is a Marketing Channel?

    Definition:

    Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users

    • MKTG CH 12 Virginia Tech
    • 25 terms
    • Vocabulary for MKTG CH 12 Virginia Tech. Find, create, and access Marketing, Supply Chain Management, Logistics flashcards with Course Hero.
  • 30 terms

    Term:

    Promotional Mix

    Definition:

    The combination of one or more communication tools ( advertising, personal selling, sales promotion, public relations, and direct selling) used to inform, persuade, or remind prospective buyers.

    • MKTG CH 14 Virginia Tech
    • 30 terms
    • Vocabulary for MKTG CH 14 Virginia Tech. Find, create, and access Marketing, flashcards with Course Hero.
  • 27 terms

    Term:

    Retailing

    Definition:

    All activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use.

    • MKTG CH 13 Virginia Tech
    • 27 terms
    • Vocabulary for MKTG CH 13 Virginia Tech. Find, create, and access retail outlets, final selling price, general merchandise stores flashcards with Course Hero.
  • 21 terms

    Term:

    Traditional MarketPlace

    Definition:

    Buyers and sellers engage in face to face exchange relationships in a material environment characterized by physical facilities ( Stores and Offices) and mostly tangible goods.

    • MKTG CH 18 Virginia Tech
    • 21 terms
    • Vocabulary for MKTG CH 18 Virginia Tech. Find, create, and access Marketing, Online consumers, similar buying intentions flashcards with Course Hero.
  • 14 terms

    Term:

    Web 2.0

    Definition:

    term that appeared in 2004 to describe a new way to utilize the web. Refers to functionalities that make possible today's high degree of interactivity among users. Content can be modified by all users in a participatory fashion such as with blogs and wikis.

    • MKTG CH 16 Virginia Tech
    • 14 terms
    • Vocabulary for MKTG CH 16 Virginia Tech. Find, create, and access Social network service, Media content, User-generated content, flashcards with Course Hero.

MKTG Courses with Advice

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