Big Idea and Campaign
from strategy to execution
1. Who is our target? 2. Where are we now in the mind of the consumer 3. Where is competition in mind of this person? 4. Where would be like to be in mind of the consumer?
Oppor t unit y analysis
I dent ifying mar ket s
Pr oduct decisions
Pr omot ional decisions
Pr omoti on to fi nal buyer
Ult imat e consumer
Adver t ising Dir ect m ar ket ing I nt er act ive m ar ket ing Sales pr omot ion Publicit y and public r elat ions
GREAT PLANDO CONSUMERS THINK SO?
consumers make purchase decisions Consumer behavior
consumers use and dispose of product
Consumer Decision-Making Process
Need Recognition Information Search Evaluation of Alternatives Purchase Postp
How Advertising Works
Review consumer behavior Understand the basic human communication process. Learn about what advertising can do to influence consumers at various stages of the process.
Have you done
September 17, 2013
Although this article is very short I feel like there is still a lot to talk about. Netflix is
using the top piracy sites to generate what shows and movies they should be making available to
September 2, 2013
This article really caught my interest because it combined two highly important topics:
branding and the good of the environment/community. I have seen other examples of what this