October 8, 2013
1. How do students compare e-books to hard copy textbooks?
2. Why do students buy online?
3. How can UT&T promote online rentals?
1. Would students buy e-books from UT&T?
2. What does the ty
At NAU I am in my . Year
My age is
Younger than 18 (1)
Older than 22 (7)
1. Which to you sell or rent to more, Coconino or NAU?
a. Much higher from NAU, Lone Tree bookstore on CCC campus greatly decreased
the percentage of sales but not enough to cut it out
2. What is the percentage of people who buy vs. rent?
a. 70% rentals,
September 30, 2013
Exploratory Interview Assignment
We met with Jack from the UT&T bookstore on September 25th to get to know how
business works for the NAU bookstores main competitor. First we began with basic questions
September 17, 2013
Page 121 #2,3,6
2. The research tools that I would use to see what the wine shop should do in regards to
relocating would be observation, semi structured interviews, and focus groups. After a
MKT 439 Marketing Research Study Guide Exam 2
Listed below are the topic areas from your assigned text book readings, class discussions and
assignments that you are to understand, in preparation for Exam 2. Exam 2 contains 55 True/False and